Building= process of building a building

How buildings learn

Most architecture is designed not to be changed Yet is has to and will adapt

Perfection is the enemy of adaptation

We shape our buildings and they shape us

Adaptable = alive Age + adaptablity = Architecture we love Because each one living in the house has added quality and history

Low rent = High adaptability

Home or investment?

Buildings last as long as love to them is greater as love to them is greater than trouble maintaining them Beware Poor adaptability i #1 killer of love Water is #1 trouble

Additive  External  Internal  Imagine  to build the envelope for the downpayment  and keep developing the house for the amount you would have used for interest payment

From planning for present user to scenarios for future users Whatever you are ready for will not happen Whatever you are not ready for will

Design for Reuse Design for Disassembly

Adaptability Never let the long life layers fixate the short life Layers:  Site  Structure  Skin  Services  Space plan  Stuff Timeframes  Permanent or mobilt?  50 year +  30 year +  20 year +  5 year +  1 year

Adaptability Next technology Layers:  Site  Structure  Skin  Services  Space plan  Stuff Technology  New urbanism  Roof on columns  Glass and sprayed composite  Attached installation and energy module  LEGO system  Living furniture

Innovation=Profit growth= Value for customers Expenses

Customer value  Functional  Comfortable  Healthy  Economical  Reliable  Sustainable  Creative  Adventurous  Wauw  Social  Identification  Sensual

Tool for:  Evaluating products/services  Developing strategy  Creating new ideas/concepts  Evaluating new ideas/concepts

Functional  Performing  Flexible  Ergonomic  Plug & Play

Comfortable  Supportive  Convenient  Adaptable  Mobile

Healthy  Safe  Protective  Healing

Economical  Value for money  Minimal consumption  Minimal maintenance  High second hand value

Reliable No “down time” DurableRepairableReplaceable 2000 planes no fatal crash

Sustainable Minimal resources Minimal pollution Recycling

Creative  Artistic  Unique  Storytelling  Co-designed

Adventurous  Surprising  Thrilling  Daring  Challenging  Experimental

Wauw  Seducing  Passionate  Liberating  Cute

Social  Affectionate  Responsive  Outgoing  Interactive

Identification  Me  Us  Our family  Our country  Our culture

Sensual  Beautiful  Musical  Gourmet  Aromatic  Touch(-ing)  ”sixth sense”

Brand -Credibility -Confidence -Responsibility

Viral -When something arouse the customers enthusiasm -Stay in her mind -And make her recommend it to friends -It’s a relation between the product and the user

Balance between offering and customer value Product offering Customer Value (individual in a social/cultural context) Functional Comfortable Healthy Economical Reliable Sustainable Creative Adventurous Wauw Social Identification Sensual

Bottom line  Functional  Comfortable  Healthy  Economical  Reliable  Sustainable  Creative  Adventurous  Wauw  Social  Identification  Sensual Customer value Product offering

Matrix User/real estate  Functional  Comfortable  Healthy  Economical  Reliable  Sustainable  Creative  Adventurous  Wauw  Social  Identification  Sensual Site Structure Skin Services Space plan Stuff

Drivers: Push & Pull Technology push  IT e-business, www, pervasive computing, wireless  Nano surfaces, selfcleaning, energyproducing, intelligent  Bioteknologi genetech, bionik Market pull  Market Globalisation, knowledge, out- sourcing, culture, east  New customer demands, demography, culture, lifestyle, trends  Legislation, tax, subsidies, energy prices workers safety EU

Innovationsområder Leadership Business model Alliances ProductionCompetences Core process ProductDesign Infra structure Service Customer relation Sales channel ”Brand” User situation

Matrix User/business  Functional  Comfortable  Healthy  Economical  Reliable  Sustainable  Creative  Adventurous  Wauw  Social  Identification  Sensual IT Nano Biotech Market Customers Legislation Business model Alliances Competences Core process Design Infrastructure Services Sale channels Brand User situation