All Extension Conference Welcome

Extension Mission Washington State University Extension engages people, organizations and communities to advance knowledge, economic well-being, and quality of life by fostering inquiry, learning, and the application of research.

Engagement = Extension Extension = Engagement Engagement is meaningful and mutually beneficial collaboration while meeting the needs of a changing society Defining “Engagement”

Health and Life Sciences Environmental and Natural Resource Physical Sciences and Engineering Arts, Humanities, Culture and Design Security and Safety Society, Communication, and Enterprise How Extension fits in WSU Academic Plan

Undergraduate education Graduate education Research and Scholarship Societal Impact How Engagement fits in WSU Academic Plan

Extension “Benchmarks” Recruitment of place-bound, diverse students Enhance undergraduate experience through community service learning and internships Advance economic well-being through learning and application of research and technology transfer Expand university-wide Extension

“Benchmarks” cont’d Enhance programming efforts to reach diverse audiences including diversity of faculty and staff which reflects the demographics of Washington state Recruit and reward world-class faculty & staff Assure the growth and fiscal security of WSU Extension Foster integrated research & extension programs for multi-state & international impacts

Research based scholarly work Use of the logic model for program planning and evaluation Documented outcomes which produce economic well-being & “societal impact” Involve diverse sets of stakeholders in the planning & implementation Inform “Friends of Extension” and funders Write Impact Statements What is expected of you

“It ain’t braggin’ if you done it.” Casey Stengel

Defining Entrepreneurship An entrepreneur is a promoter; a person who organizes & operates a business taking on greater risk in order to do so. (Oxford Am Dic. 2001) Innovation and entrepreneurship can come from anywhere in the Extension organization

Why Entrepreneurship? Extension isn’t free The climate of accountability is at all levels— county, state, and federal gov’t, and foundations & donors Issues based programming requires a variety of approaches, including funding solutions Expectation for resource generation throughout the organization

WSU Extension Expenditures July 1, 2003 – June 30, 2004

15% Upsizing Committee Recommendations Increase programmatic opportunities for growth Add resources and support systems to enhance faculty efforts Develop reward systems for entrepreneurial resource development efforts Support “rainmaker” personnel who build program capacity in addition to serving the clientele and the organization

Resources available to you Development staff and Extension Engaged training, preparing for a “campaign” Grant writing workshops and staff support “Support Staff” training via video stream Review of cost recovery models currently underway

Creating a Culture of Change When the rate of change outside exceeds the rate of change inside, the end of the organization is in sight. Jack Welch, CEO, GE

Concurrent Sessions or Tracks: Engagement Scholarship of Engagement Communication Diversity Leadership Evaluation Entrepreneurship Harnessing entrepreneurship Applied Social Science Research Technology Marketing Resource Development