How to Use Video to Grow Your Business Presented by: David Anderson, Stream Three Creative

Overview Video is a powerful marketing and communication tool. It creates a connection that is more powerful than the written word, sound, or static images. At the same time, creating effective video can be intimidating, expensive, and technically challenging. This class is designed to help get you started using video to grow your business. We will look at how video works, how you can get yourself ready to use it, and how you will know when you are having success.

The Paradigm of Permission Marketing that works is marketing that people choose to notice – Seth Godin Traditional marketing has been built on a concept of ‘interrupting’ consumers to present a message. Social marketing engages the consumer by providing value in return for permission to engage in a deeper relationship. Permission marketing relies on building relationships and leveraging those relationships to pass information on throughout the network.

Defining (and Embracing) Your Niche A Niche is a narrow segment of a market or industry Focusing on a Niche to market your services allows for your message to be better understood and spread. Marketing to a Niche does not mean you cannot do business outside the Niche.

Become a Comfortable Expert Without leaders, there are no followers – Seth Godin It has never been easier to spread a message and develop a base of fans who will pass your message on. Build a style of communicating that is consistent and comfortable. Have a strategy to engage and stay engaged.

Understanding the Tools Price Waterhouse Coopers found that consumers are spending 20 hours per week viewing content on a cell phone, computer or mobile device Video on your website Search optimization Customer engagement Video blogging Power of YouTube Video and Social Media Other Video tools to consider Video drip campaigns Mobile video Video subscriptions/DVD sales

Measuring Results Key Performance Indicators Views and viewers Website traffic Database growth Referrals Sales cycle reduction

Stay In Touch We’d love to stay in touch. Please visit our website or feel free to me at any time. Dave Anderson