E-business to G-business (No more business as usual)

© Meltwater Ventures 2007  Life on Mars  Lessons from the ‘3 rd economic revolution’ for the ‘4 th revolution’:  Similarities and differences  Lessons: Crossing the ‘Chasm’ and collaboration  2degrees Agenda

© Meltwater Ventures 2007 Similarities – Speed of growth The global market for climate change technologies and services is worth £2.1 billion/year today, rising to £530 billion/per year (US$1 trillion/year) by 2010 – the UK share could expand to £15 billion/year. Shell (Vivid Economics), October 2006

© Meltwater Ventures 2007 Similarities – Kleiner Perkins “This field of greentech could be the largest economic opportunity of the C21st. There’s never been a better time than now to start or accelerate a greentech venture” John Doer

© Meltwater Ventures 2007 Similarities – West Coast USA Bill Gates Steve Case Vinod Khosla Paul Allen California Larry Page & Sergey Brin John Doer

© Meltwater Ventures 2007 Similarities – Efficiency gains Sustainable Energy Sources:

© Meltwater Ventures 2007 Similarities – Standards Internet Protocol Regulation Standards Smart standards

© Meltwater Ventures 2007 Similarities – Disruptive technologies Microchip Internet Mobile phones Web 2.0 Integration CRM Bio-fuels Solar, wind, tidal Waste to energy Algae to make fuel Smart buildings Heat storage

© Meltwater Ventures 2007 Similarities – Ubiquitous “…we must develop profitable manufacturing methods that do not require expensive and inefficient processes… requiring… new collaborations stretching along the whole length of the supply chain from the farmers through to manufacturers and end-users.“ Professor Lord Kumar Bhattacharyya

© Meltwater Ventures 2007 Differences – Regulation driven Pan-national EU / Federal US National / State Local

© Meltwater Ventures 2007 Differences – Corporations “Climate change will be the single biggest business issue of the next decade. You have to be on the right side of that.” James Murdoch

© Meltwater Ventures 2007 So what are the lessons? Crossing the Chasm

© Meltwater Ventures 2007 Crossing the Chasm

© Meltwater Ventures 2007 Crossing the Chasm

© Meltwater Ventures 2007 DARK GREEN Visionaries and risk-takers Enjoy solving the problem Buy technology Crossing the Chasm

© Meltwater Ventures 2007 LIGHT GREEN Pragmatists Won’t take unnecessary risk Buy whole solutions to solve particular problems Don’t generally use Innovators and EA (Dark Greens) as references Crossing the Chasm

© Meltwater Ventures 2007 BedZed Berkeley Homes Crossing the Chasm

© Meltwater Ventures 2007 CHP provider Multi-utility services company Crossing the Chasm

© Meltwater Ventures 2007 The lesson  Whole solutions are the result of complex collaboration:  Between customers and suppliers  Between traditionally competing suppliers  Between industries and industry bodies  Between technology providers  Between organisations that don’t normally speak to one another

© Meltwater Ventures 2007

Launch strategy Built environment Commercial Real Estate Retail Data Centres Network sponsors: MITIE Energy TBD

© Meltwater Ventures 2007 Launch strategy Built environment Public sector Housing Infrastructure Next targets

© Meltwater Ventures 2007 Retail Network Industry Representation Supermarkets solution offerings Number of potential network members

© Meltwater Ventures

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