Alesana is… Alesana is a scream-core band that formed in They began their careers as musicians in Baltimore, Maryland with founding members Dennis, Shawn, and Steven. They finished up their line up in Raleigh, North Carolina in 2005 with Jeremy, Patrick, and Adam.

The band’s current members are… Shawn Dennis Adam Shane Jeremy Patrick

Alesana’s Successes They were signed to Fearless Records in 2007 They have released two albums. They released one independently and one on Fearless Records. Their album “On Frail Wings of Vanity and Wax” has unique lyrics. The lyrics have been heavily inspired by Greek mythology. The hit single for the CD is titled “Ambrosia”. The definition of ambrosia is the food of the gods, which was often thought to confer immortality. They have been on five independent tours and headlined three out of the five. They were featured on the Punksmart.com stage for The Vans Warped Tour They are currently featured on the homepage of for the 2007 holiday season.

Why does Alesana need to come to the South? A survey was conducted in three cities to see where the band was most popular. The results of the survey concluded that Alesana needs to work on their reputation in the South. In Birmingham, Alabama only 12 out of 100 people knew who the band was. In Seattle, Washington 85 out of 100 people knew and in Los Angeles, California 90 out of 100 people had heard of the band.

Alesana has toured in the South before but…. During the tours they missed 3 out of 5 shows. This reflects negatively on the band’s image. These shows were missed due to their tour bus breaking down and a miscommunication with one venue.

How to achieve an amazing tour… Make posters Make a television commercial Make a radio commercial Establish a street team

Target Audience The target audience for this tour would include people who are: 15 through 25 years of age, like hard rock music, and like to go to rock shows. The target audience would be fans of successful southern based bands that could possibly tour with Alesana. These bands include the following: Anberlin (Orlando, FL), Norma Jean (Atlanta, GA), Yellowcard (Jacksonville, Florida), Underoath (Tampa, FL), or Jonezetta (Jackson, Mississippi). This audience will also be easy to reach through the social networking website

Strategies and Tactics Add more friends to Alesana’s myspace page and update the band’s homepage. Form a street team. Make and distribute posters. These posters would need to be distributed in areas such as bars, on school campuses, the venues Alesana will be performing at, music stores, coffee shops, and instrument shops. Make and distribute commercials.

In conclusion… Alesana is a great band that will prove to be profitable with the right image management. All of the above strategies and tactics will greatly benefit the band. The tour will increase the band’s image and the benefits will outweigh the costs of the tour.