Chapter 4 Brainpower for Your Business Chapter 4 DECISION SUPPORT AND ARTIFICIAL INTELLIGENCE Brainpower for Your Business.

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Presentation transcript:

Chapter 4 Brainpower for Your Business Chapter 4 DECISION SUPPORT AND ARTIFICIAL INTELLIGENCE Brainpower for Your Business

STUDENT LEARNING OUTCOMES

VISUALIZING INFORMATION IN MAP FORM FOR DECISION MAKING

INTRODUCTION 4 Phases of decision making

Four Phases of Decision Making

Types of Decisions You Face Structured decision Nonstructured decision Recurring decision Nonrecurring (ad hoc) decision

Types of Decisions You Face

CHAPTER ORGANIZATION 1.Decision Support Systems 2.Geographic Information Systems 3.Expert Systems 4.Neural Networks and Fuzzy Logic

CHAPTER ORGANIZATION 5.Genetic Algorithms 6.Intelligent Agent

DECISION SUPPORT SYSTEMS Decision support system (DSS)

Alliance between You and a DSS

Components of a DSS Model management component Data management component User interface management component

Components of a DSS

GEOGRAPHIC INFORMATION SYSTEMS Geographic information system (GIS)

Zillow GIS Software for Denver

EXPERT SYSTEMS Expert (knowledge-based) system

Traffic Light Expert System

What Expert Systems Can and Can’t Do An expert system can An expert system can’t

NEURAL NETWORKS AND FUZZY LOGIC Neural network (artificial neural network or ANN)

Neural Networks Can…

Fuzzy Logic Fuzzy logic

GENETIC ALGORITHMS Genetic algorithm

Evolutionary Principles of Genetic Algorithms 1.Selection 2.Crossover 3.Mutation

Genetic Algorithms Can…

INTELLIGENT AGENTS Intelligent agent Types

Information Agents Ex: Buyer agent or shopping bot

Monitoring-and-Surveillance Agents  Monitoring-and-surveillance (predictive) agents

Data-Mining Agents  Data-mining agent

User Agents User or personal agent Examples

MULTI-AGENT SYSTEMS AND AGENT-BASED MODELING Biomimicry Used to

Agent-Based Modeling Agent-based modeling Multi-agent system

Business Applications

Swarm Intelligence  Swarm (collective) intelligence

Characteristics of Swarm Intelligence