Online Newspaper Industry B2C Connie C. Chen Juan J. Cukier Donald A. Hoag Shamit M. Mehta Theo Nicholas.

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Presentation transcript:

Online Newspaper Industry B2C Connie C. Chen Juan J. Cukier Donald A. Hoag Shamit M. Mehta Theo Nicholas

Major Players in Online Newspaper Major Papers…Other Papers… New York TimesNew York Times (NYT) Los Angeles TimesLos Angeles Times (LAT) Wall Street JournalWall Street Journal (WSJ) USA TodayUSA Today (USA) The Washington PostThe Washington Post (WP) Pittsburgh Tribune Boston Globe San Francisco Chronicle Boston Herald

Basics Customers go to web site to obtain national and international news and information on the Internet Customers have access to updated news anytime, anywhere Most sites offer customized frontpage Most offer free services Some offer online subscription with annual fee

A Sample Front Page (LA Times)

A Sample Registration Page (LA Times)

A Sample Front Page (WSJ)

A Sample Registration Page (WSJ)

Online Newspaper Who are the Customers? Majority 60% male middle – high household income ($75,000) highly educated (90% college) daily users of the Internet online shoppers (92% did in the past 6 months) Sources:

Ads on TV Ads on paper-based newspaper Word of mouth Online ad banners Direct mail (try it free for 2 months) Brand-name recognition Referral / Affiliated programs Student-sponsorship (USA) Online Newspaper How do they attract customers?

Access to the archives (all) Video/Audio news online (WP, NYT) Customized electronic newspaper based on an user selected profile (all) Newsletters (all) Time stamps for constant updated info (all) Online Crossword puzzles (LAT, USA) Online Newspaper Value Added

Online market place: jobs, houses… (all) Personalized TV listings (all) Web-based (USA) Specialized news in certain areas such as politics (Washington Post), business (Wall Street Journal)… Online Newspaper Value Added (continue)

Customization of news, weather, stock Brand loyalty Message boards - customers are encouraged to write and interact with each other on daily basis. summary “links” - customers receive headline news with links to the webpage Participation in reader surveys - customers answer survey questions to later come back for final results Coupons/Incentives for products by Online Newspaper How do they get “repeat” customers?

Our Experience Attractive design and layout User friendly easy to find articles Informative accurate and timely information Archive Search most involve some fee for the full retrieval of the article Privacy Concerns reluctance to release personal info Useful