Electronic communication and social networks. Changes in elite college tuition policy Harvard, Yale Stanford, Brown, Dartmouth Example: At Stanford: No.

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Presentation transcript:

Electronic communication and social networks

Changes in elite college tuition policy Harvard, Yale Stanford, Brown, Dartmouth Example: At Stanford: No tuition for students whose families make <$100,000 No room and board for students whose families make <$60,000

Experimental Study of Unpredictability in an Artificial Cultural Market Salganik, Dodds, and Watts 2006 (Science) Research question: How does social influence work? participants, recruited from a teen-website Shown a list of songs by unknown bands Given a chance to listen, rate, download

Two conditions Independent Condition Subjects given a list of songs in random order Influence Condition Subjects randomly assigned to one of 8 ‘worlds’ Subjects shown the ratings and # of downloads for each song by other members of their ‘world’

Experiment 1 Compared independent condition to influence condition Influence treatment: songs presented in a grid, with download data (weak signal) I Got You, The Rockers (50) Bowl On, B’More (33) The Pretty One New Girl Band (80) On and On, Merchants of Venice (151) Download Data updated constantly

Experiment 2 Compared independent condition to influence condition Influence treatment: songs presented in order of download within ‘world’ (stronger signal) On and On, Merchants of Venice (151) The Pretty One New Girl Band (80) I Got You, The Rockers (50) Bowl On, B’More (33)

Inequality in song popularity Difference in popularity between most popular and least popular songs

Unpredictability of success

Summary of findings Substantial impact of social influence on people’s rankings of songs When influence is in play, hard to predict what songs will become popular Implications for other behaviors? Voting?

FaceBook “Friends” and social connectiosn Ellison, Steinfeld, and Lampe 2007 Surveyed 268 Students at Michigan State university Measured Intensity of Facebook usage Bridging, bonding, and maintained ties

Who are students targeting?

Who is looking?

Online to off, or offline to on?

Summary of Findings: Intensive FaceBook Useage associated with: Maintenance of High School Friendships Extensive bridges to college community Much more evidence of offline->online friendships than the reverse

Our survey of ECT usage N = 109 students No demographic data collected

We are very wired

You like cell phones/texting

Less IM Usage

usage

Less TV watching

Lots of web usage

Social Network Sites

MySpace v. Facebook

To stay in touch…

Not so much gaming

Or blogging

News consumption

Access to Music

Lots of school-related browsing

And video!

Less popular activities

Mostly offline to online

3 Questions: Does the internet weaken community? Because people replace in-person relationship with time spent online and out of the public realm? Does the internet transform community? Is a new online ‘virtual community’ emerging that allows people to participate in trans-local communities, freed of the bonds of geography? Does the internet enhance community? By adding new forms of communication with which to sustain relationships?