Information Systems Infrastructure (IS3314) 3 rd year BIS 2006 / 2007 Fergal Carton Business Information Systems

Last week BIS graduate destinations E-business and HR : what does the internet mean to HR processes? Frameworks for describing benefits Recruit, Manage, Reward & Develop Strategic, tactical & operational Staffing, training & development, compensation administration Employer, employee and job seeker Schwab case study and question Good use of structure Don’t just give bullet points Give examples from outside the case itself … The On-line employee (50 handouts)

This week Homework: HR web-sites for placement companies Feedback on Schwab quiz Sales and business applications Richness vs. reach : the new economics of information

n Applying some of lessons from e-Commerce to: n Reduce costs n Improve productivity n Create more satisfying work environment n Treat employees as customers n On-line People Management n Benefits administration or health care information n Online business processes n (eg. Access to knowledge management databases) n Online community services (eg. discount purchasing) Business to employee systems

n Reduced interaction costs and improved productivity n eg. Bid online for slots on aircraft crews n Eg. On-line manual and catalog system for maintenance engineers working on aircraft repair (cuts engine repair time by 50%) n Employee self service n Employee takes control n selecting benefits n finding and taking training courses n scheduling work n Mass customisation of relations with employees n Help employees navigate through the choices Benefits for on-line employee

n Undertsand what employee really wants n Identify a killer app n Create an integrated corporate portal n “Monetise” the human asse 4 stages in building Business to employee systems

Feedback on case study Do read the questions –HRM is not HRIS! –Difference between function, process and application –Structure –Diagrams difficult? Don’t reproduce material directly from reading And now what? –Experience of HRIS on placement process –In what way does HRIS replace the people in HR?

E-business and e-commerce Distinction between e-commerce and e-business: e-Commerce is defined as buying and selling over digital media. e-Business encompasses e-commerce, but includes front- and back- office “e-business is the use of the Internet and other networks and information technologies to support electronic commerce, enterprise communications and collaboration, and Web-enabled business processes both within an internetworked enterprise, and with its customers and business partners”

Plan Buy Make Deliver Bill and collect Approve & Pay Report results Sell Install Maintain Recruit Manage Reward ManufacturingFinanceSales / CSHR Market DevelopBudget Management information ProductsCashCustomersPeople Integrated data (single point of entry) Managers require information

Marketing Information Systems Marketing Information Systems Marketing Information Systems Interactive Marketing Sales Force Automation Sales Force Automation Customer Relationship Management Customer Relationship Management Sales Management Sales Management Market Research and Forecasting Market Research and Forecasting Advertising and Promotions Advertising and Promotions Product Management Product Management

Customer Relationship Management Sales Cross-Sell Up-Sell TeleSales Store Front and Field Service Marketing and Fulfillment Customer Service and Support Retention and Loyalty Programs Customer Contact Management

Trade-off between richness & reach Communicate rich information Proximity Dedicated channels Cost & physical constraints Limited size of audience Communicate “poor” information Mass market reach Generic Direct mail Face to face sales pitch TV ad

Electronic information & networks : richness & reach Information separated from physical carrier Existing value chains fragment (eg. Encyclopaedia Britannica) Creates new opportunities eg. Car sales Internet for options, price, benefit, finance Changes to physical location of dealerships Focus on after-sales service

Barriers to entry become liabilities Opportunities for bypassing middlemen High fixed costs of bricks & mortar Barnes & Noble Toys ‘R Us

Rethink business models Focus on single business activity and push into as many segments as possible Intel Microsoft Orchestrate supply chain relationships Dell Nike