TYPES OF PERSUASIVE SEPAKING  Proposition of fact  Proposition of value  Proposition of policy

CREATING A PERSUASIVE MESSAGE  Beliefs conviction or confidence in the truth of something that is not based on absolute proof

CREATING A PERSUASIVE MESSAGE  Attitudes evaluative dispositions, feelings,or positions about oneself,others, events,ideas,or objectives.

CREATING A PERSUASIVE MESSAGE  Values Long lasting ideals that guides our behaviors

ORGANIZING A PERSUASIVE MESSAGE [Monroe]  Attention step [introduction] “why should you care”  Need step [body#1] “consequences”  Satisfaction step [body #2] “how my solution could work

ORGANIZING A PERSUASIVE MESSAGE [Monroe-cont.]  Visualization step [body #3] “Show us how it could work”  Action step [body#4] “how can we get the product

PERSUASIVE STRATEGIES [enhance the speaker]  Establish common ground with the audience  Build credibility competence trustworthiness enthusiasm

PERSUASIVE STRATEGIES [Cognitive dissonance]  Holding two seemingly inconsistent views  Support a “double standard”

PERSUASIVE STRATEGIES [Contrast effect]  Comparing different facts to support your point results of your actions

PERFORM A PERSUASIVE MESSAGE [FOUR STEPS]  Set a clear purpose [specific purpose] [preview of main points]  Structure message Describe problem Describe solution Audience response

PERFORM A PERSUASIVE MESSAGE [FOUR STEPS]  Adapt to the audience Establish common ground Mold speech to fit positive audience response Be prepared to deal with hostile audience

PERFORM A PERSUASIVE MESSAGE [FOUR STEPS]  Establish speaker credibility Competence Character Charisma