PayPal E-Business Technologies Prof.Dr. Eduard Heindl BCM SS09 01.07.2009 Edit Molnar.

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Presentation transcript:

PayPal E-Business Technologies Prof.Dr. Eduard Heindl BCM SS Edit Molnar

2 Agenda What is PayPal Registration and Payment The PayPal account Website Payments Postpayment processes Advantages and problems

3 What is PayPal Peer-to-peer money transfer Low cost – credibility Provides limited fraud protection Attractive: –Acts as a master merchant for credit card processing –No cost to establish seller accounts –Easy to integrate into a website –Can be use to accept major credit cards –Has very competitive transaction rates

4 Registration From PayPal homepage: –Sign Up Now button –Choose account type (upgrade in the future possible) –Credit card is required to use many features Activation: PayPal: debiting a small amount from the credit card User: Credit card statement number sent back to PayPal account activated

5 Payment process between individuals Meier and Stormer, eBusiness & eCommerce: Managing the Digital Value Chain, 2009

6 PayPal Account Damon Williams, Pro PayPal E-Commerce, 2007

7 Account types and status Personal (core features) Premier (business, group, individual) Business account (business or group name) Sandbox (testing environment) Core features: Send Money Request Money Auction Tools Website Payments Money Market Virtual Debit Card Account Insurance Customer service Ability to accept: Unlimited Credit Card Payments Payment Receiving Preferences Subscriptions ATM/Debit Card Mass Payments Status: Verified Confirmed Limited Closed

8 Transaction fees – currencies United States Purchase payments received (monthly)Fee per transaction $0.00 USD - $3, USD2.9% + $0.30 USD $3, USD - $10, USD2.5% + $0.30 USD $10, USD - $100, USD2.2% + $0.30 USD > $100, USD1.9% + $0.30 USD Germany Purchase payments received (monthly)Fee per transaction in EU (excl. Norway, Island, Lichtenstein)Fee per transaction other <5000 EUR 1.9% EUR3.9% EUR 5001 – EUR 1.7% EUR3.7% EUR – EUR 1.5% EUR3.5% EUR > EUR 1.2% EUR3.2% EUR & Damon Williams, Pro PayPal E-Commerce, 2007 Available in 103 countries and 18 currencies

9 Choosing the right solution Basic payments (online auctions or simple Web site sales) -payments to the merchant's PayPal account Website Payments Standard - set up of Buy Now button or a PayPal shopping cart Website Payments Pro – Direct Payment or Express Checkout

10 Website Payments Standard Grabianowski,

11 Website Payments Pro Grabianowski, higher percentages on transactions $30 monthly fee requires knowledge of Web services and APIs (Application Program Interfaces) a minimum of two days for installation

12 Postpayment processing fulfillment automation and improved user experience Specific technologies: Payment Data Transfer (PDT) Instant Payment Notification (IPN) “How can I get notified about new payments as they occur?” The basic: sent to the primary address whenever a new payment is made

13 Payment Data Transfer Damon Williams, Pro PayPal E-Commerce, 2007

14 Instant Payment Notification Damon Williams, Pro PayPal E-Commerce, 2007

15 PayPal Security Payment button – security: Encrypted Website Payments (EWP) A fraudster attack to our business: The address of our PayPal account The URL a buyer is returned to after making a purchase Any custom fields we have defined Spoof - red flags: Generic greeting False sense of urgency Fake links Request for personal information Insecure URL Pop-up boxes Attachments

16 PayPal advantages and problems Advantages: Increased Sales Credibility Security The Checkout Experience Problems: Biggest criticism: PayPal acts like a bank, but it isn't regulated like one Sudden and inexplicable freezing of accounts - long, complicated process to verify identity A long and confusing Terms of Service Agreement Rude customer service representatives PayPal continues to be the most popular money transfer service for online transactions

17 References 1. Pan-Western E-Business Team: Internet Payment Processing, 2005, 04th June Grabianowski, Ed. "How PayPal Works." 13 December HowStuffWorks.com. 04 June Damon Williams:Pro PayPal E-Commerce, Apress, Berkeley, CA, May PayPal Website 24. June 2009

18 Thank you!