Retail Area Presentation Across From the Albany Mall Nic, Risa, Mohammad, & Crystal

Matt: Assistant Manager/Supervisor  Located across mall since 1989  Target is Predominantly Men:  Busy Times: –Christmas –Sidewalk sales in July –Fridays  On Shift Between employees  Business is up since last year General Overview

Weaknesses  Viewed as a “Man’s store”  Expensive Clothing  Old Structure: Big and Boxy Strengths  Close to the mall  Visible From Main Road  Trusted Name is Sporting Goods  Marine Tag Licensing  Ticketmaster Distributor  Bike Repair Servicing

Opportunities  Expand the women’s section More: –Light Weight Equipment –Aerobic Gear –Yoga Mats Threats  Big Five Sporting Goods –Only 1 mile away –On the Main Road –New Building  Costco’s Outdoor Equipment

General Overview Clay: General /Supervisor  Built in 2000  Target Families  Busy Times: –New Year’s Eve –Afternoons: Mom’s with Young Children –Evenings: Young People 8-12pm  1:3 Customers will buy something extra with their movie rental

Strengths  Clearly Visibility From Main Road  Near Numerous Fast Food Establishments  Strong Repeat Customer Base  Offer Lots of Candy, Soda, & Popcorn  Large profits made from Pre. Viewed Movies  Friendly Staff

Weaknesses  Relatively Few –Late Fees: Were Eliminated –Online Services: Now Offered  General Competition Threats  DVD Burners  Illegal Online Downloading Opportunities  Sell Movie Merchandise –Posters –Clothing –Board Games –Keychains –Mugs

 Biggest Competitor: WALMART  Online sales through Amazon.com Amazon.com  Target children of all ages  Specialized stores for each age group –TOYS’R’US –KIDS’R’US –BABIES’R’US –SPORTS’R’US General Overview

Strengths  Location: Easy to See  Amazon.com (partnership might end due to legal disputes)  Highly specialized  Varied age groups (0-14 years old)  Large stores  Exclusive brands Exclusive Weaknesses  Customer service  Understaffed  High Prices!  Disorganized  Confusing store layout

Opportunities  Offer Sidewalk Sales  Increase Advertising –TV –At the Mall –Flyer Distribution –J.V. with Fast Food Kid Meals Threats  Wal-Mart  Fred Meyer  K-Mart  Current Legal Issues with Amazon.com

Seeth: Owner / Manager  Small Gaming Shop  Opened About 1 ½ ago  Depends on Loyal Customer Base  Receive Confused Walk-in Traffic  Target: Men Years Old General Overview

Strengths  Open Late  Offer Wide Selection –Games –Books –RPGs, CCGs, DVDs –Animes  Catalog Ordering  Friendly Owner  Services Provided –Tables to play games –Computers: online use only $3 hour –Vending Machines Weaknesses  Small Building  Store name can be misleading  Few items targeting women –Industry norm  Location –In between hair cuts and oriental food –Not seen from the main road

Opportunities  Open another location  Move to a larger location  Sponsor gaming events to increase store traffic  Change store sign Threats  Small Market  Competition –Heritage Mall (across street) –Fred Meyer Electronics –Online Ordering

Paula, Customer Service  Grand Re-Opening on April 26th  Gave free DVD players for first 300 Customers  Offered lots of food sampling!!  Top sales in the district (19-20 stores)  Employees of all ages (16-80yo) General Overview

Strengths  Completely remodeled  Layout is convenient  New departments  Location  Starbucks  Club Card –SmartCheck™ SmartCheck™ –Grocery miles miles Weaknesses  Understaffed  Parking on the weekends/ holidays  High prices

Opportunities  Less junk mail  Open a gas station Threats  Albertson’s & Fred Meyer  Safeway's Deli competes with other fast-food businesses in the area

 Franchised stores located in –Oregon & Washington  Headquarters in Bend  Each stylist brings clientele (currently 6 stylists)  “STYLE” Exclusive Haircare Brand  Busy –Around 3:00pm –After 5:00pm –All day Saturday.  Adult Hair Cuts start at $14.00  Senior discounts are available  The Corporation was recently sold, however, some establishments will be keeping the old name General Overview

Strengths  New and clean facility  Kids corner  Cheap Prices  Established clientele  Self style counter  Offer Gold Card Family Membership Weaknesses  Location  Limited services

Opportunities  More advertising  Expand services –Hair Color –Perms –Nails Threats  Full service Salons  Other Quick Cut Salons (2 in immediate vicinity)

 Opened April 25th 1984,  Moved to current location 2 years ago.  Owned and operated by –Matilda “ Mama ” Novak & –Joseph “ Papa ” Novak.  Dishes are from authentic family recipes courtesy of “ Mama ” Novak.  Well known name in Albany and in Europe. General Overview

Strengths  Unique Cuisine  Great Food  New Location  Friendly “home like” atmosphere  Everything made from scratch Weaknesses  Destination Location  New location not as easily accessible  Customer apprehension to foreign cuisine

Opportunities  Offer coupons or daily specials  Advertise in the mall Threats  No serious threats  Fast food restaurants throughout Albany