ZoneTag: Putting Your Photos in Context Mor Naaman Yahoo! Research Berkeley

2 ZoneTag? How would we: Create/store? Find? Share? Discover? “Everything in the world exists to end up in a photograph” -- Susan Sontag

3 Programmable Context-aware Network-connected Quality… it’ll be good enough Why Cameraphones? Numbers, numbers… – 500,000,000 (Source: Future Image Inc.)

4 Current Mobile Experience Difficult to share (or even save!) Hard to find –No context –No semantic information

5 ZoneTag Experience 2-click upload, smooth experience Photo uploaded with location and time metadata

6 ZoneTag Experience Tagging made easy! –Tag/categorize/annotate your photos from the phone

7 Where do Tags come from? You Your contacts Various databases Customized Streams Served in context!

8 Suggested Tags

9 I’m Too Lazy (you’re not alone) Tagging is the means, not the goal Benefits even if you never tagged a single image (Bradley Horowitz, elatable.com)

10 Where do locations come from? Bluetooth GPS (when available) User-contributed cell tower mapping

11 Context predicts Tags People Sharing Interest?

12 What to do with all this context? ZoneTag browser demo PhotoCompas demo

13 Typed (Faceted) Browsing ZoneTag locations this week:

14 Social Browsing My contacts at Berkeley, yesterday:

15 Personal Browsing - PhotoCompas

16 PhotoCompas

17 PhotoCompas

18 PhotoCompas

19 ZoneTag Challenges Data –Computing likelihood of tags –Analyzing new datasets for new type of applications* Platform scale and design UED, UED, UED Inventing the future

20 ZoneTag as a platform Everything we can do, you can do (better?) –Cell ID translation –Suggested Tags –More… Put ZT on your favorite platform! Coming soon

21 Thank You Download, sign up, get the full scoop: (Research prototype; currently supports Nokia Series 60 phones) Mor Naaman