Mmmmm mm where to E-Shop today??? Lets try Zara in Spain.

 Interactive retail broker giving you interactive to retail stores around the world.  Not a brand of clothing nor is it an online retail store.  It provides a service not a product.  The service is to provide people with access to stores of their choice whatever location it may be in.  People can engage with the customer service of their particular store wherever the branch may be situated.

 Strong foundation  Innovative technologies  Weakness

 Pregnant women: find it hard to travel as much as they would like, the most suitable place for them to be during pregnancy is at home, women like to shop on a consistent basis however in such situations they may not shop as much as they would like due to its inconvenience. This service gives them the opportunity to shop on a consistent basis whilst being in the comfort of their home.

 We want to provide a service for those with unfortunate disabilities.  They may not shop as much as would like due to the congestion in busy shopping areas or maybe because of the distances they have to travel in order to shop in places of their ideal choice.  This service will allow to shop in places they choose whilst through our interactive service they can enjoy the same engagement and interaction they would receive if they were in store.  Fashion after all is a global fascination which should be enjoyed by everyone.

 We want to provide a service for those who are inhibited from shopping as much as they would like due to work commitments.  Provide a service were working professionals are not restricted by opening and closing hours (this is because it involves working at very unsocial able hours).

Brands with the idea:  Apple  Intel & Cisco  virtualshopper.com virtualshopper.com  imageworld.com imageworld.com Future competitors:  EBAY  Amazon  Skype

 4th largest recipient of FDI among developed countries (“World Investment Report 2009”)  Possibility of operating in third-country markets using Spain as a base (Latin America and North Africa)  Modern knowledge-based economy with services accounting for percent (Eurostat, Q3 of 2009) of economic activity

 In Spain, foreign investment restrictions and exchange controls have been virtually eliminated in line with the EU legislation on deregulation in this area.  Spanish intellectual property laws are harmonized with those of the other EU Member States and Spain has ratified the main international treaties in this field.

E-SHOP In Spain if your company:  Has less than 25 employees.  Revenues less than 5 million euros.  Does not fire any employee that current year. You just pay 25% Taxes!

 The strategy of a company can define if it will be successful or if it would fail.  It enables the company to obtain competitive advantages

1ft step : define the strategic positioning: low cost strategy vs. differentiation strategy  We will offer a different and new service with low prices and unique attributes so consumers can perceive that our service is better than others.

2nd step : formulate the strategy  - Internal and external factors that can influence the competitive situation  - Its strengths and weaknesses, its potential threats and opportunities that can affect its performance as a whole.

Treats Weakness Opportunities Strengths Experience effects Consumers confidence Creation of switching cost Network effect Benefits of a first mover Massive investment in marketing Software´s flaws and defects Ability to convince the stores Barriers to entry are quite limited Low cost of entering Dealing with different cultures

3trd step : define the structure vertical decentralized structure  - Will help implement our strategy and obtain competitive advantage  Information can be spread more easily  Company must respond very rapidity to changes  Decisions can be made more efficiently by those who are qualified and aware of the problem

4th step : define the company´s mission To provide a different, efficient and innovator way to shop creating a new concept of shopping, starting in Spain and then conquering the most important places of shopping of the world.

 Subscription fees  Commission  Fixed costs benefit

 E-Commerce contributes 6 % of total retail revenue, therefore, it can still increase with our innovation  We aim to revolutionize the online retail experience.

E-SHOP “Shop GLOBAL, stay LOCAL ”