Greg Kremer Ohio University Prepared: 2009 Decisions Make the Design – Processes to support good decisions and avoid common traps Based on: The Art of Critical Decision Making Professor Michael A. Roberto

2 Multiple factors influence a decision Decisions are processes, not events Sometimes a decision is actually made before it is officially made due to actions that precede the decision

3 Humans do not naturally seek optimum solutions

4 Teams were formed with cognitive diversity – but you need surface and value all ideas What processes have you used to ensure a good decision? To get consensus (which is key for implementation of the decision), all must have real input and understand and agree to the decision process

5 Maximum Simplicity What processes have you used to ensure a good decision? Maximum Value Minimum Cost Maximum function Maximum Innovation Most Delighters IDEO Method - Issue Dominant Concepts

6 Conflict is Good – when it is over ideas What processes have you used to ensure a good decision? Truth emerges from arguments between friends