TRANSIT QUEST
Website Guide with three search options Walking and use of public transportation At least three alternative Scheduled service advisories Sudden delays also considered Result MyTransitQuest.com SO, WHAT IS IT?
Public Transportation Industry Why New York City? MTA of NYC has 2 billion riders annually Current Competition Our Competitive Edge LET’S GO INTO IT MORE
Direct Advertising approach Using “common commuter” newspapers Publishing Ads for other businesses Internet advertising: found to be the most effective form GETTING THE WORD OUT
STARTUP COSTS COSTTIMEPRICETOTAL Database Development280 hours$15.00$4, Website Development80 hours$15.00$1, Cost to Purchase Domain5 years$9.00$45.00 Yahoo! Review Fee5 years$49.00$ Filing of DBAOne time fee$ Supplies4 months$50.00$ Utility Bill (Telephone)4 months$59.95$ High Speed Internet4 months$24.94$99.80 Total Startup Costs$6, Total Startup Needed$8,000.00
Sole Proprietorship Filing a DBA Outsourced functions: Logic Software Labs Independent Website Developer No office space required TRANSIT QUEST: THE ENTITY
Reaching beyond New York City Teaming up with the MTA: Compromises required Environmental Threats: Terrorism Raising Awareness Reinvesting the wealth THINKING ABOUT THE FUTURE
THANK YOU!