Abstraction of Design Motifs. Association In psychology and marketing, two concepts or stimuli are associated when the experience of one leads to the.

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Presentation transcript:

Abstraction of Design Motifs

Association In psychology and marketing, two concepts or stimuli are associated when the experience of one leads to the effects of another, due to repeated pairing Viewer associate the product form with other objects  By the form  By the use  By the name

Imitation Little or no abstraction Highly decorative Deform the product to fit the motif rather than abstract the motif to fit the product

Abstraction Abstraction is the process of reducing the information content of a concept, typically in order to retain only information which is relevant for a particular purpose For example, abstracting a leather soccer ball to a ball retains only the information on general ball attributes and behaviour

Reduce Entire Form

Recombine Features

Organic and Iconic Forms in Post-Modern Billy B by Sweet Dreams Security

Post-modern Hong Kong Candle by G.O.D.