CREATING VALUE FOR CORPORATE PARTNERSHIP Dr Cheong Koon Hean CEO, Housing & Development Board (Singapore) IFHP Council Summit, 28 May 2015, Paris

WHY DO NGO & PRIVATE ENTERPRISE (PE) PARTNER? Opportunities NGOPE The existential question: Why partner? What are the needs & motivations? What are the challenges & risks?

THE DRIVERS OF PARTNERSHIP Why do PEs & NGOs partner each other? Source: C&E Corporate-NGO Partnership Barometer Report 2013

EVOLUTION OF CSR : CREATING SHARED VALUES CSR is increasingly connected to business strategy Creating Shared Values Source: CoCreate Consultancy, 2013 Global CSR Study

EVOLUTION OF CSR : CREATING SHARED VALUES Current Thinking: Creating Shared Values Defined as policies and operating practices that enhance the competitiveness of businesses while simultaneously advancing the economies and social conditions in communities in which they operate. Based on the premises that both economic and social progress be addressed using value principles. Michael E. Porter & Mark R Kramer Harvard Business Review, Jan 2011

DRIVERS OF CREATING SHARED VALUES 1 st Driver: Public Scrutiny

DRIVERS OF CREATING SHARED VALUES 2 nd Driver: Competition and Consumers 81% of consumers feel that PEs should support social and/or environmental issues Source: Cone Communications, 2013 Global CSR Study

DRIVERS OF CREATING SHARED VALUES 2 nd Driver: Competition and Consumers When faced with similar or identical products, consumers are likely to choose the one associated with a good cause Source: Cone Communications, 2013 Global CSR Study

DRIVERS OF CREATING SHARED VALUES 3 rd Driver: Innovative Solutioning Businesses want to partner NGOs with expertise where they lack it Tembec partner with WWF to tap on their biologists & ecologists for its forest resource management certification program WWF brought international exposure & visibility to the partnership

IFHP’S VALUE PROPOSITIONS IFHP’s Value PropositionsWhat IFHP need to work on Credibility & Stature Build IFHP’s established brand image Raise IFHP’s profile through activities & conferences with solid/relevant content Profile members’ expertise Add value through workshops, advisory work which help build PE capacities Expertise to Offer Identify niche that IFHP can occupy Build capacity in specific fields among IFHP’s 7 agenda areas Tie-up with research institutions to deepen expert advice Global Network of Experts Revitalise existing partnerships Establish new partnerships with relevant organisations Build up local-anchors

CHALLENGES & RISKS IN A PARTNERSHIP PEs’ perspective NGOs are watch dog & critical friends NGOs should be transparent & accountable What is the ROI of partnership? Demands accountability for use of funds NGO’s perspective Will the partnership risk my brand name? What is my role: ▫ A partner? ▫ A consultant? ▫ A beneficiary? NGOPE

What Makes a Partnership Work? Built on specific needs, not generalities Understand each other’s interests Have clear objectives, with structure to support the relationship Agreed outcomes and/ or programmes indicators CHALLENGES & RISKS IN A PARTNERSHIP

WHAT ARE THE VALUE PROPOSITIONS OF SIMILAR NGO?

WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT (WBCSD) Value Propositions: A network of 66 global partners in 64 countries, representing 35,000 businesses A platform for PEs to offer cross-domain business solutions by partnering other people Strong research capabilities, from tie-ups with Stockholm University & Stockholm Resilience Centre for research

URBAN LAND INSTITUTE (ULI) Value Propositions: Extensive network - 21 National Councils & 50 District Councils within USA Highly regarded advisory service program, delivering comprehensive solutions In-house research centres covering a range of fields such as housing & energy

INTERNATIONAL SOCIETY OF CITY AND REGIONAL PLANNERS (ISOCARP) Value Propositions: A global network of planners which has formal consultative status with UNESCO Innovative planning solutions offered via UPAT (Urban Planning Advisory Team) & YPP (Young Planning Professionals) Team A to-be-launch ISOCARP Institute

SOME LEARNING POINTS Four common characteristics: Identified with at least 1 well-regarded program, service or product, which is their niche or strength A local presence that helps open doors A research arm, or tie-up, that keeps abreast of advancement in relevant fields Opportunities for members to contribute back to society