Public Relations. Public Relations and Advertising Both are managed communications PR takes a longer term perspective PR focuses on corporate image as.

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Presentation transcript:

Public Relations

Public Relations and Advertising Both are managed communications PR takes a longer term perspective PR focuses on corporate image as opposed to particular products PR manages “public” opinion (general attitudes about the company or issue) PR targets more audiences

To manage relationship with the public General Public Employees SuppliersStockholders Customers CLIENT The Role of Public Relations

Determining PR Audiences Employees of the firm Stockholders and investors Community members Suppliers and customers Print and broadcast media Educators Civic and business organizations Governments Financial groups

Implementing the PR Program Press releases Press conferences ExclusivesInterviews Community involvement The internet

Promotional Publications InsertsEnclosures Annual reports Posters Bulletin boards ExhibitsAudiovisuals Position papers Speeches News releases Media kits BookletsLeafletsPamphletsBrochuresManualsBooksLetters BMW Films

PR, Advertising, or Sales Promotion?

Advantages of Public Relations CredibilityCost Avoidance of clutter Lead generation Selectivity Image building

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