Wal-MartWal-Mart A Slideshow by: James Raymond

Company Information Employs 1.5 million people World’s Largest Retailer Made billion last year Over 4000 stores worldwide

E-Marketing Goal To provide everyday low prices and guaranteed customer satisfaction to customers around the world.

E-Marketing Solution To create an online presence which is Identical to the Wal-Mart shopping experience.

Sam Walton’s Guide to Success. 1. Commit to your business 2. Share your profits with all your Associates, and treat them as partners. 3. Motivate your partners. 4. Communicate everything with your partners.

Sam’s Guide to Business Pt Appreciate everything your associates do. 6. Celebrate Success, find humor in failure. 7. Listen to everyone in your company. 8. Exceed customer expectation.

Final rules to Sam’s business 9. Control expenses better then your competition. 10. Swim Upstream.

Primary Stakeholders Customers Employees Suppliers Note: Typo in report, they deal with 138 million customers, not 138 customers.

Value Bubble: Attracting Television Ads. The cartoon smiley face. Helping the less fortunate. Hiring the elderly.

Value bubble: Engaging Easy to use, adult friendly, non- internet savvy friendly website. Constantly updated website. Tab function to easy searching.

Value bubble: Retaining Guaranteed low prices. 80,000 music titles. 600,000 book titles. Advanced customer service. The daylight rule

Value Bubble: Learning Log-in customer behavior tracking. Personally customized homepage. Traceable delivery system.

Value Bubble: Relate Giving back to communities Donates 150 million dollars annually. Assist recovery efforts after natural and unnatural disasters. Has complete history available on it’s site.

Conclusion Likely To Succeed. Website runs similar to it’s store. Follows Sam Walton’s Guidelines. World’s largest retail store.