Visual Design for the Web
Keep the end in mind What is the purpose of the webpage?
Organizing principals
Grids
Color
White Space
Contrast
Proximity
Consistency
Simplify Simplify the users experience by using consistent navigation and visual cues
Simplify Subtle changes provide navigation clues
Remember Visual Organization Grids Color Variety Contrast Space Order
Usability Guidlines Consistency helps navigation Visual clues User centered Site map or index Visited links Alt tags for images Images load quickly
Paul Rand “Design is the synthesis of form and content… When form predominates meaning is blunted, but when content predominates interest lags.”