Mobile and Wireless Summit Thessalonica, Greece Free-G Project Charles Pangrazi, 18 June 2002 and

Mobile data market needs Mobile-Internet has not gained ground fast enough Mobile operators have spent billions on 2.5/3G licenses and infrastructure Air-access costs identified as one of the major barriers to mobile data services growth Usage is sensitive to cost Source: Mobile Internet magazine, Sept. 22, 2000

Solution: mi 800 TM Mobile-Internet subsidised access similar to wireline / 0800 free-phone Enterprises offer users subsidised access to their mobile-Internet sites Unique mi 800 icon identifies the service to the customer prior to accessing a subsidised zone

mi800™ - the challenge A Site/Service A D Site/Service D B Site/Service B The subsidised portion C Site/Service C mi800 Customer Mobile Operator Internet

Business Enterprises operating transaction based mobile-Internet web sites and sponsorships m-commerce Betting, gambling, lottery Travel and ticketing Banks Airlines Auctions Games Stock brokers mi800 Customer examples

The mi800 portal™ proposition Portal reimburses customers’ air access costs while surfing around directory pages Full charges apply when accessing content

Example: Advertiser Enhance the mi800 ‘traditional’ proposition. Enterprises subsidise air access fees for other sites - not their own Example: Coca Cola ® sponsors and subsidizes access to the Olympic games’ mobile web site Unique welcome message at the sponsored site will promote the sponsoring company’s brand

Example: Mobile workforce Improve current enterprise proposition whereby enterprises offer wireless data devices to their mobile workforce Employees allowed to access any web site in addition to company’s own Intranet Enterprise subsidises access fees for accessing the company Intranet. Employees pay access costs for all other sites

mi800™ – a Win-Win proposition Subscriber perspective Mobile operator perspective with mi800 w/o mi800 ARPU ($/user/month) Premium rate Reduced monthly bill Additional traffic

Trials aimed to promote deployment of innovative 2.5/3G services & applications on a pan-European level to stimulate mobile- Internet usage Focus on validation of new business models and consistency of data billing Mobile operators in three countries (e.g., mmO2, UK). Enterprises and content providers in four countries (e.g., British Air) European Commission – Call 7

Technology – SchlumbergerSema – Mobile Economy Operators – mmO2, UK – Telestet, Greece – NetCom, Norway Analysis – Gartner Group, UK Free-G Consortium members Enterprise/Content – British Airways – Filmweb, Norway – Stocknet, Norway – VG multimedia, Norway – EL AL Israel Airlines – AEDA Municipality of Athens – National Bank of Greece

Thank you