Commercial Bank

Company background The biggest commercial bank in the world The first financial services company in the U.S. Have branches in more than 100 countries world-wide delivers a wide array of banking, lending and investment services Specific products and services include basic banking accounts, investment services, CitiTerm life insurance, CitiPhone banking, and CitiGold accounts

Citibank’s objective Highest standards of moral and ethical conduct Leader in global financial services A company where the best people want to work An organization with credibility on doing what they say and report results with accuracy and objectivity. A company dedicated to community service, taking a leadership role in every local community around the world

Opportunities for Citibank China market especially after entering WTO Expected greatly growth in retirement products in Asian market Expected huge growth potential in new emerging countries.

Challenges for Citibank Constraints in entering China market Foreign and local Competitors in China market

Citibank Strategy Citibank Online -- My Citi – personalized by customers’ fingertips -- eg. Review non-Citi account CitiDirect Online -- linked back office system in 90 countries different languages -- allow MNEs connect with suppliers over the world

Citibank Strategy In Germany -- national language speech-recognition technology -- Reduced from 17 to 4 second per phone In Hong Kong -- FundWatch service -- to customers alters the last movement of their mutual funds portfolio

Investment Bank Credit Suisse First Boston

Overview & Vision Overview a leading global investment bank advising clients in all aspects of finance Operates in over 77 locations across more than 36 countries Vision Create and anticipate changes to meet any new challenges Delivering strong performance for clients, investing in core business and technology and maintaining strategic momentum Business segments: Investment banking, financial services and Securities

Investment Banking The largest merchant banking business of any investment banks The investment banking division is well positioned to meet the needs of their clients and to help them capitalize on change

Investment Banking Merger and acquisitions –One of the world’s top advisors –Consists of more than 250 experienced professionals Loan syndication Operates globally with 80 professionals in different countries Helping clients in acquisition-related, project finance and emerging markets transactions

Investment Banking Industry expertise CSFB provides advanced industry knowledge for the clients in different industries. E.g. Real Estate Industry Technology Industry Product expertise Helps clients meet their strategic goals by providing different kinds of investment banking product expertise Regional expertise Offers a broad array of services to the clients around the world

Financial Services Private Client Service (PCS) Serve wealthy individuals and families with highly personalized service Services such as securities research and underwriting Include traditional and managed services

Financial Services Private Client Service (PCS) Traditional services:IPO related service, Investment advisory service and Corporate Programs Managed services: Preferred Advisors, Asset Allocation Planning

Securities Equity Division –sales, trading, brokerage and market-making in equity and related securities –exchange-traded and over-the-counter traded securities e.g. ADR –strategic platform strengthened by successful integration and organic growth

Securities Fixed Income Division –organize an unified group to deliver product- based solutions –Fixed Income cash & derivative products and assets & liabilities management –grouped the similar complementary activities together to enhance quality of services