MG 596 (Fall 99/Class 7): 11/2/99 Palm: Lessons n PDA Market: A history of failed/disappointing products n Does a meaningful category exist n What is handheld computing?

MG 596 (Fall 99/Class 7): 11/2/99 Industry Losses Momenta$70 million Go 70 Other pen point 60 Eo 50 AT&T 20 Motorola (Envoy, Marco) 75 General Magic 75 Apple (Newton)200 Microsoft (Winpad) 25 Others100 Total725 million

MG 596 (Fall 99/Class 7): 11/2/99 Wrong Assumptions n Handheld computers should be smaller versions of notebook/desktop computers n Moore’s law should drive handheld computing n The Windows interface is useful - and important -on a small display

MG 596 (Fall 99/Class 7): 11/2/99 Handheld Computing is Different n Size matters n Usage differs –# of accesses per day –Average session length n Rethink applications n New platform and partner paradigm

MG 596 (Fall 99/Class 7): 11/2/99 Implications n Selection of functions n Input methodology –Keyboard not practical n Power n Instant on n Speed of access n Minimum taps n Records vs. files n Bursts vs.sweeps of data

MG 596 (Fall 99/Class 7): 11/2/99 New Assumptions n Handheld computers should be extensions of desktop/notebook computers n Handheld computing should benefit from Moore’s Law. There are more tradeoffs than just power n Handheld interface should be optimized for a small display integrated between hardware and software

MG 596 (Fall 99/Class 7): 11/2/99 One million units n Palm: Approximately 1.25 years (1,000,000 9/97; 2,000,000 9/98) n IBM PC: Approximately 3 years n Toshiba laptop: Approximately 4.5 years n Apple Mac: Over 6 years