Understanding Global Cultures China.

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Presentation transcript:

Understanding Global Cultures China

Cultural Metaphors “Beyond National Boarders” Ch. 24 The Chinese Family Altar

Cultural Metaphors Unit of analysis in the book = the nation or national culture Other “units of analysis” may include: one person (e.g., Paul Buffalo)Paul Buffalo the family (e.g., Strodtbeck) the community a region a culture

Culture Counts and it counts quit a bit

Geert Hofstede (1991) IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)

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