Michael. Advertising and Symbolism Mediums – T.V. – Internet – Magazine – Newspaper Michael.

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Presentation transcript:

Michael

Advertising and Symbolism Mediums – T.V. – Internet – Magazine – Newspaper Michael

Symbolism of Television Ads Apple McDonalds Nike Michael Napoli

Apple Simple and to the Point Get a Mac Campaign ( ) “There's an App for That” Bec Michael Napoli

McDonalds “I’m Loving it” “What were made of” Celebrity Appearances Michael Napoli

Nike Famous Athletes Non-Stop Action “Just Do it” wD0 Michael Napoli

Internet symbolism How the internet uses symbols to advertise “Internet advertising will not replace traditional media, it will compliment them.” Will Bullock Michael, make whatever adjustments you want. These are a rough draft of my slides.

Apple Internet Advertising Banner advertising Syncing up Web- display ads to work together to tell a story. Extremely popular, except it crashed some computers YouTube-Apple Banner Ads YouTube-Apple Banner Ads Bullock

Nike Online Ads Nike has implemented flash software into their advertising Main objective is to get you to click and enter into the flash arena of products Kicked off a campaign that engages the viewer to enter the “BOOM” zone. Bullock

McDonalds Internet advertising revolution McDonalds uses more online advertising than any other Quick Service Restaurant. (reaching 52 million internet users) Online ads often state Wi-Fi capability Have started linking advertisements to Online Bank Statements. Bullock

Magazine Advertising Large, high quality Specific audience Endless options Expensive

Newspaper How to advertise in newspaper Strong headline Send out material for only select item or slogan Look Good Symbolisms Apple: using the new advance in technology with the word wild logo of a bitten apple. McDonalds: the golden arch and trying to attract to multiple markets Nike: “Just do it” having the same slogan but different strategies in different countruies.