December 6, 1999Computer Science 294 - Human Centered Computing1 CS 294-4 Final Presentation E-Commerce Comparison and its Future Steve Hu.

Slides:



Advertisements
Similar presentations
E-Business and e-Commerce. e-commerce and e-business e-commerce refers to aspects of online business involving exchanges among customers, business partners.
Advertisements

1 Lecture 3: Serving the Customer Lecture Outline Consumer Behaviour Demographics of Internet Surfers Major Roles in Purchasing Purchasing decision-making.
GROUP MEMBERS: DAN COULTER SIDNEY HAYNES JOHNSON HU ROSY UPRETI SEPIDEH DELIRI The Wedding Planning System Requirements Specification.
Web-site Design Strategy.  To achieve P1 learners should describe how the websites help the organisations to achieve their purposes and apply the marketing.
McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
Implementing Interactive Marketing Multichannel Marketing Management 6218.
C HAPTER 14 DIRECT AND ONLINE MARKETING: Building Direct Customer Relationships CRS Questions & Answers.
Marketing in the Internet Age
Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.
1 Three Key Strategies Rex Briggs, Principal Marketing Evolution
Learning Goals Be able to identify the major forces shaping the new digital age. Understand how companies have responded to the Internet with e-business.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Copyright © 2008 The McGraw-Hill Companies, Inc.
E-COMMERCE AND MARKETING STRATEGY Fahri Karakaya D. Steven White Charlton College of Business University of Massachusetts Dartmouth.
Media Planning: Advertising and the Internet
"Consumers and New Technologies: A Marketing Perspective" Course 4 Advertising and the web Jacques Nantel Ph.D May 2003.
Information Technology and E- Business Chapter 20.
Content Customer Context Customization Community Virtual Mentor.
BEA2005 L7/ 9-1 Where is e-commerce evident? What processes are fundamental to e- commerce? How should business strategy be aligned to e-commerce strategy?
Sixth Edition 1 M a n a g e m e n t I n f o r m a t i o n S y s t e m s M a n a g I n g I n f o r m a t i o n T e c h n o l o g y i n t h e E – B u s i.
Electronic Commerce Systems
Chapter 9 e-Commerce Systems.
Marketing and Advertising in E-Commerce
E-commerce E-commerce is defined "as the process of buying, selling, or exchanging products, services, or information via computer networks, including.
SMALL BUSINESS MANAGEMENT Chapter 9 Small Business and Electronic Commerce.
1 Dr. Michael D. Featherstone Introduction to e-Commerce Revenue Generating Mechanisms.
By: Mr Hashem Alaidaros MKT 445 Lecture 3 Title: Affiliate Marketing.
8 | 2Copyright © Houghton Mifflin Company. All rights reserved. Part Four Using Technology And Information To Build Customer Relationships.
Chapter 9 e-Commerce Systems McGraw-Hill/Irwin
Chapter 5 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole.
Making Money Online Affiliate Marketing And Drop Shipping.
Consumer Behavior, Market Research
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Copyright © 2008 The McGraw-Hill Companies, Inc.
E-Commerce. What is E-Commerce Industry Canada version Commercial activity conducted over networks linking electronic devices (usually computers.) Simple.
Agenda Why E-commerce ? E-commerce - How ? Market scenario E-commerce benefits E-commerce roadmap.
E-Commerce: A Revolution in the Way We Do Business.
Marketing Management Online marketing
E-commerce Vocabulary Terms. E-commerce Buying and selling of goods, services, or information via World Wide Web, , or other pathways on the Internet.
Copyright © 2007 Pearson Education Canada 13-1 Chapter Thirteen Marketing and the Internet with Duane Weaver.
9 - 1 Copyright © 2006, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Systems Chapter 9.
C HAPTER 14 MARKETING IN THE DIGITAL AGE CRS Questions & Answers.
7/19: Internet & eCommerce How companies use the Internet –Collaboration (internal & external) –Communication (internal & external): , etc. –Gather.
Key Term Outline 4–14–1 Chapter 4: E-Marketing and Customer Relationship Management Pride/Ferrell Foundations of Marketing Third Edition.
Copyright © 2005 Pearson Education Inc. Marketing in the Digital Age Chapter 3 PowerPoint slides Express version Instructor name Course name School name.
9-1 Chapter 9 The Internet.
The Top 100 Online Resources for Business Growth A guide for business and marketing professionals to some of the most popular resources on the web for.
Lecture 3 Strategic E-Marketing Instructor: Hanniya Abid
Web Analytics MGMT 230 WEEK 10. After today’s class you will be able to: Explain the types of information routinely gathered by web servers Understand.
AdVolve Developing Industry Knowledge. Content Overview Online Business Models.
Chapter 9 Electronic Commerce Systems Slide 1 Well, Sort-of.
What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.
WEBSITE. WHAT KIND OF IMPRESSION ARE YOU LEAVING BEHIND? Do you know... 75% visitors make a judgment of your company purely on your website! 94% based.
PeersNet (A community based media/web builder platform) A one stop solution to get community based web/media portal and infrastructure with highly rich.
Internet Marketing Profile of Internet users. Marketing functions on the Internet. E-commerce. Internet design issues Chapter Overview.
©2000 Prentice Hall ObjectivesObjectives ä Growth & Benefits of Direct Marketing ä Customer Databases & Direct Marketing ä Major Channels for Direct Marketing.
9 - 1 Copyright © 2006, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Systems Chapter 9.
Introduction Web analysis includes the study of users’ behavior on the web Traffic analysis – Usage analysis Behavior at particular website or across.
Overview of Electronic Commerce. Learning Objectives 1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the.
Online Advertising You’ve seen millions of these! But you need to know some of the reasons why companies use them And some basic details of how.
Internet Marketing. What Is Marketing? An activity in which firms gather information about their customers –To uncover present customer needs and anticipate.
CONSUMER BEHAVIOR, MARKET RESEARCH, AND ADVERTISEMENT 중남미지역 11 기 국제비서학과 김미현 동아시아지역 11 기 중국어학부 김정희.
BY CONOR DALY Public Trust Online. What is E-commerce? The buying and selling of products and services by businesses and consumers through an electronic.
KNOWLEDGE MANAGEMENT (KM) Session # 33. Corporate Intranet A Conceptual Model INTRANET Production Team— New Product Budget Director— New Product Knowledge.
E-Marketing Strategic E-Marketing and Performance Metrics 2-1.
ELECTRONIC COMMERCE E-COMMERCE ADVERTISING: Affiliate Programs (Slide 1 of 2)
Chapter 9 e-Commerce Systems.
Bab 14 Managing Direct and Online Marketing.
Retailing in Electronic Commerce: Products and Services
Market Research Council
Chapter 21 Managing Direct and Online Marketing Marketing Management
Chapter 21 Managing Direct and Online Marketing Marketing Management
Presentation transcript:

December 6, 1999Computer Science Human Centered Computing1 CS Final Presentation E-Commerce Comparison and its Future Steve Hu

December 6, 1999Computer Science Human Centered Computing2 Presentation Outline n Electronic Commerce n Current E-Commerce u Incentives Website Comparison u Medical Website Comparison u Woman’s Website Comparison u Other Websites n Future E-Commerce Web Interface n Conclusion

December 6, 1999Computer Science Human Centered Computing3 n E-Commerce will be $1.3+ trillion by 2003 n B2B/B2C/C2C - latter two represent 10% n Information + Intermediary = Infomediary n Result = Efficiency and Better Decisions E-Commerce Background

December 6, 1999Computer Science Human Centered Computing4 n Explicit pressure through incentives Incentives Website Comparison u Earn money or points through , web clicks, shopping, surveys, and referrals u Shop with its vendors u Information, chat, portal, search u Incentives based advertising u Personal or corporate users

December 6, 1999Computer Science Human Centered Computing5 n Persuasive pressure through expert influence Medical Website Comparison u Expert information u Convenience - one stop place for consumers u Strategic partnerships u Network effects

December 6, 1999Computer Science Human Centered Computing6 n Implicit pressure through other’s expectations Woman’s Website Comparison u Social expectations u Key women issues u Expert opinions - Oprah Winfrey or Martha Stewart u One stop place for “woman” needs

December 6, 1999Computer Science Human Centered Computing7 Other Websites of Interest n Matches advertisers more efficiently with visitors n Collaborative filtering for surfing n Gives users more information about products and services n Comparative shopping agent

December 6, 1999Computer Science Human Centered Computing8 n Stanford intelligent agents laboratory n Give WWW more reality and life n Current web sites are lifeless n Better than cookies for market targeting and research Future - Extempo Systems

December 6, 1999Computer Science Human Centered Computing9 n Web Guides, Product Spokepersons, and Online Community Hosts u Personable u Guide, greet, engage, and entertain u Marketing u Memorable Extempo Applications

December 6, 1999Computer Science Human Centered Computing10 Concluding Thoughts and Issues n Large e-commerce market u Inevitable improvement u IBM example n Develop relationship with web visitor u use different social mechanisms u depends on the genre n Loyalty and stickiness n Privacy issue

December 6, 1999Computer Science Human Centered Computing11 CS Final Presentation E-Commerce Comparison and its Future Steve Hu