Understanding Global Cultures Thailand

Four Generic Types of Cultures Vertical Collectivism / Authority Ranking Cultures Ch. 02 The Thai Kingdom Ch. 03 The Japanese Garden Ch. 04 India: The Dance of Shiva Ch. 05 Bedouin Jewelry and Saudi Arabia Ch. 06 The Turkish Coffeehouse Ch. 07 The Brazilian Samba Ch. 08 The Polish Village Church Ch. 09 Kimchi and Korea

Fig. 1.2. Four Generic Types of Cultures (p. 15) POWER DISTANCE INDIVIDUALISM COLLECTIVISM Low (horizontal) High (vertical) Equality Matching (interval) Community Sharing (nominal) Market Pricing (ratio) Authority Ranking (ordinal)

Four Generic Types of Cultures Vertical Collectivism / Authority Ranking Cultures authority ranking found in large parts of Asia, Africa, and Latin America involves a psychological relationship between the leader or leaders and all others in the culture

Four Generic Types of Cultures Vertical Collectivism / Authority Ranking Cultures frequently, such a culture is symbolized not by the handshake, which reflects equality, but by different forms of bowing

Four Generic Types of Cultures Vertical Collectivism / Authority Ranking Cultures there is a dynamic, two-way relationship between subordinates and leaders in authority ranking cultures although the leaders receive more rewards, they are responsible for safeguarding the livelihoods of subordinates

Cultural Metaphors Unit of analysis in the book = the nation or national culture Other “units of analysis” may include: one person (e.g., Paul Buffalo) the family (e.g., Strodtbeck, see later) the community a region a culture

Culture Counts and it counts quit a bit

Geert Hofstede (1991) IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)

“Metaphors are not stereotypes.” Cultural Metaphors “Metaphors are not stereotypes.” Why?