Principles of Marketing BA 390 Fall 2006 Dr. McAlexander.

Slides:

Advertisements

Similar presentations

Consumer and Business Buyer Behavior

Advertisements

©2003 Prentice Hall, Inc.To accompany A Framework for Marketing Management, 2 nd Edition Slide 0 in Chapter 6 Chapter 6 Analyzing Consumer Markets and.

ANALYZING BUSINESS MARKETS AND BUSINESS BUYING BEHAVIORS

Chapter 6 Business Markets and Business Buyer Behavior

INDIVIDUAL BUYING BEHAVIOUR

Copyright © 2005 Pearson Education Inc. Consumer Markets and Consumer Buyer Behaviour Chapter 7 PowerPoint slides Express version Instructor name Course.

Copyright © 2011 Pearson Education. Consumer Buying Behaviour Philip Kotler & Gary Armstrong.

Business Markets and Business Buying Behavior

Chapter 7 Analyzing Consumer Markets and Buyer Behavior by

Consumer Markets and Consumer Buying Behavior

Principles of Marketing

7 Analyzing Business Markets 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 7-2 What is Organizational Buying? Organizational.

6 Analyzing Consumer Markets

1 Matakuliah:G0492/ English for Advertising Tahun: 2005/2006 The Consumer Audience Consumer Behavior Cultural and Social Influences on consumers Psychological.

6 Analyzing Consumer Markets 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 6-2 What Influences Consumer Behavior? Cultural Factors.

CHAPTER 5: UNDERSTAND BUSINESS-TO- BUSINESS MARKETS Part 2: Use Information to Drive Marketing Decisions McGraw-Hill Education Copyright © McGraw-Hill.

 Business Market: All organizations that buy goods and services for use in production of other products and services that are sold rented or supplied.

NPC Lecture 3 Consumer Behavior. NPC Lecture 3 Consumer Buying Process Post-purchase behavior: Consumption value Purchase decision: Buying value Alternative.

Business-to-Business Markets Definition Business Buyer Behavior:  The buying behavior of organizations that buy goods and services for use in.

©2003 Prentice Hall, Inc.To accompany A Framework for Marketing Management, 2 nd Edition Slide 0 in Chapter 7 Chapter 7 Analyzing Business Markets and.

MARKETING MANAGEMENT 14th edition

Principles of Marketing Lecture-15. Summary of Lecture-14.

Definitions Consumer buyer behavior refers to the buying behavior of final consumers – individuals and households who buy goods and services for personal.

Principles of Marketing FIFTH EUROPEAN EDITION Kotler, Armstrong, Wong, Saunders Business-to-business marketing six CHAPTER.

Analyzing Consumer Markets. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice HallSlide 2 of 31 Possible Questions 1.How do consumer characteristics.

Consumer and Business Buyer Behaviour Chapter 6. Discussion Questions Think about a specific major purchase you’ve made recently. What buying process.

Consumer Behavior: Introduction Definitions/Frameworks General issues about consumer & Industrial buying behavior.

Essentials of Health Care Marketing 2 nd Ed. Eric Berkowitz Chapter 4 Buyer Behavior.

Business Markets and Business Buyer Behavior Chapter 6.

Business Markets and Business Buyer Behavior Chapter 6.

CONSUMER BEHAVIOR CHAPTER 5. Problem Recognition: Perceiving a Need Information Search: Seeking Value Alternative Evaluation: Assessing Value  Evaluative.

©2003 Prentice Hall, Inc.To accompany A Framework for Marketing Management, 2 nd Edition Slide 0 in Chapter 7 PowerPoint by Karen E. James Louisiana State.

Dr. S. Borna MBA 671. ObjectivesObjectives ä How Business & Consumer Markets Differ ä Organizational Buying Situations ä Participants in the Business.

Consumer Markets and Consumer Buying Behavior

MARKETING MANAGEMENT 12th edition

Factors that Influence Consumer Behavior

Consumer Markets and Consumer Buying Behavior

MT 219 Marketing Unit Three Consumer and Business Buyer Behavior Note: This seminar will be recorded by the instructor.

Slide 0 in Chapter 7 Chapter 7 Analyzing Business Markets and Buyer Behavior.

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc

Consumer and Business Market Dr. Ananda Sabil Hussein.

CSUMB 306 Business Marketing Carol Davis Fall 2014.

Marketing Management 28 February Consumer Markets and Buyer Behaviour.

Consumer Markets and Consumer Buyer Behavior

Consumer Markets and Consumer Buyer Behavior Chapter 5.

Consumer Behavior The field of Consumer Behavior:

Marketing Management 2 March Business Markets and Business Buyer Behaviour.

Marketing Management, 13 th ed 6.  After reading this chapter, students should:  Know how consumer characteristics influence buying behavior  Know.

Chapter 7 Analyzing Business Markets & Business Buying Behavior

1 Paul Dishman, Ph.D. Brigham Young University Marriott School of Management Lecture 8 Basic Marketing Management Bus M 341 Business Markets and Business.

Ch. 19: Organizational Decision Making OEMs (Original Equipment Manufacturers). End Users Resellers Government Institutions.

AB 219 Marketing Unit Three Consumer and Business Buyer Behavior Note: This seminar will be recorded by the instructor.

Chapter 5: Understanding Consumer and Business Buyer Behavior

1 Chapter 5 Consumer and Business Buyer Behavior.

Chapter 5- slide 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall I t ’s good and good for you Chapter Five Consumer Markets and.

7-1 Organizational Buying Decision-making process by which formal organizations establish the need for purchased products and services, and identify, evaluate,

MGT301 Principles of Marketing Lecture-16. Summary of Lecture-15.

MARKETING MANAGEMENT 12 th edition 7 Analyzing Business Markets KotlerKeller.

Marketing: An Introduction Consumer and Business Buyer Behaviour Chapter Six Lecture Slides –Express Version Course Professor Date.

BUSINESS MARKETS & BUSINESS BUYER BEHAVIOR

Chapter 6 Business Buyer Behavior

Customer Behaviour.

Simple Response Model Stimulus Organism Response.

Organizational Buying Behavior

Buyer Behaviour.

Chapter 7 Analyzing Business Markets & Business Buying Behavior

Analyzing Business Markets

Analyzing Business Markets

Chapter 7 Analyzing Business Markets & Business Buying Behavior

Analyzing Business Markets and Business Buying Behavior

Presentation transcript:

Principles of Marketing BA 390 Fall 2006 Dr. McAlexander

Consumer Markets and Buyer Behavior Purchase Process Need Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Behavior

Consumer Markets and Buyer Behavior Need Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Behavior Cultural Influences Culture Subculture Social Class

Consumer Markets and Buyer Behavior Need Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Behavior Social Influences Reference Groups Family Roles and Status

Consumer Markets and Buyer Behavior Need Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Behavior Personal/Psychological Influences Age and Lifecycle Lifestyle Perception

Consumer Markets and Buyer Behavior Need Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Behavior Situational Factors Physical Social Temporal

Business Markets  Larger market than consumer markets  Fewer but larger buyers  Geographically concentrated  Demand is derived  Demand is more inelastic  Demand fluctuates more  Professional buyers

Participants in the Buying Process  Users  Influencers  Buyers  Deciders  Gatekeepers

Characteristics of Products that Affect the Rate at Which They Diffuse  Relative Advantage  Divisibility/Trialability  Communicability  Compatibility  Complexity