By James Donnelly University of La Verne Career Services Sanitize Your Facebook: Managing your online brand

Stats & What This Means  96% of students said they use Facebook on a typical day.  Only 11% of students have privacy settings restricting outside access.  45% of employers use Facebook/Twitter to screen job candidates. facebook-twitter-to-screen-job-candidates/

By college students:  Social Engagement, Blogging, Entertainment, Educational & Professional reasons By businesses:  Risk Management, Recruitment, Advertising How Facebook is being used: spend-too-much-time-on-facebook-youtube-and-other-social-networking-sites/

 "You don't want to lose out on a great internship or job over something that could have been prevented“.  Employers have access to the REAL you.  Once it’s posted, it’s posted forever.  Lack of control over some content. The Dangers of Facebookhttp://thedartmouth.com/2006/04/11/news/facebookcom

Blind-sides  Status Updates/Comments  Groups  Pictures  “Likes”  Events  Info/Quotes  “Check-in’s”

Make Work For You  Privacy Settings!!  Post information you want others to see.  Utilize the network you have.  Let it show your skills and talents.

 Facebook, MySpace, LinkedIn, Blogger, Flickr, WordPress, etc….  Information is 100% complete & up to date.  Like everything, there is an etiquette to follow.  Not something to fear but show the best sides of you Your Online “Brand”

 Your Professional “Profile” online. Recommendations, Work History, Network, Job Search, Photos Recommendations, Work History, Network, Job Search, Photos  Everything you want people to see.  A professional way to connect with friends & others.  Remember, it’s NOT Facebook! What is this LinkedIn thing I’m hearing about?

Questions?

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