Critique guideline First Impressions Long Term Relationships.

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Presentation transcript:

critique guideline First Impressions Long Term Relationships

Website Hooks content function community personalized experience aesthetic experience

content “content is King” –a common industry saying Premium contents Realtime contents

premium content news, research report etc. video, images, software etc.

realtime content markets weather traffic conditon

functions banking e-commerce (you name them all)

Community, sharing dating, special interests, ect

Personalized experience: things you don’t want to share finance personal communication pornography

aesthetic experience joy of navigation sense of luxury

joy of navigation strong grid composition -visible hierchy -interface and content fall naturally in right place great user interface features

strong composition grids

great user interface features bread crumb ”basket” or shopping cart

1.Luxury comes from the feeling of authenticity from the material. 2.Designers of traditional medium exaggerate the properties of their materials. 3.What should digital designers do?

sense of luxury on the monitor: Complex Movement Exaggerated Web qualities User Feed Feedbacks Life of its own…

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