The MEDICI EFFECT Frans Johansson What Elephants and Epidemics can teach us about Innovations PA R T TWO Creating the Medici Effect Chapters 3-8 "Crossroads" (1999), by István Orosz, is a limited-edition print pulled from a metal engraving. The work depicts crossing bridges that could not exist in the three-dimensional world. For example, there are reflections where there are no bridges to be reflected. For more, see:

Chapter 3: Break Down Barriers Between Fields Sea Urchin Lollipops and Darwin’s Finches Unravel a chain of associations. Low associative barriers lead to connections. Driving down a city street by a chemical plant, the economist sees development; the environmental engineer sees pollution.

Chapter 4: How to Make the Barriers Fall Heathrow Tunnel and Restaurants Without Food People who succeed at breaking down associative barriers did one or more of the following things: ➣ Exposed themselves to a range of cultures ➣ Learned differently ➣ Reversed their assumptions ➣ Took on multiple perspectives

The whole idea behind a broad education, one that covers several fields, is that it can help us break out of the associative boundaries that expertise builds. This fellow gives new meaning to the role of “bread man”

Stan Lapidus founded Cytyc, invented ThinPrep® Pap Test® which increases cancer detection 65%, and reduced the error rate (False Negative) by a factor or four

Chapter 5: Randomly Combine Concepts Card Games and Sky Rises

Chapter 6: How to Find the Combinations Meteorite Crashes and Code Breakers

Chapter 7: Ignite an Explosion of Ideas Submarines and Tubular Bells

Chapter 8: How to Capture the Explosion MacGyver and Boiling Potatoes the fictional character MacGyver from the television seriesMacGyver employs his resourcefulness and his knowledge of chemistry, physics, technology and outdoorsmanship to resolve what are often life or death crises. He spontaneously creates inventions from simple items to solve these problems. carried only a Swiss Army knife and duct tape