Submission doc.: IEEE 11-15/936r0 July 2015 Slide 1 IEEE 802.11™ 25 th Anniversary Marketing and PR Plan Date: 2015-07-15 Authors: NameAffiliationsAddressPhoneemail.

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Submission doc.: IEEE 11-15/936r0 July 2015 Slide 1 IEEE ™ 25 th Anniversary Marketing and PR Plan Date: Authors: NameAffiliationsAddressPhone Shuang YuIEEE445 Hoes Lane, Piscataway, NJ Jeff PaneIEEE445 Hoes Lane, Piscataway, NJ Shuang Yu, IEEE

Submission doc.: IEEE 11-15/936r0 July 2015 Slide 2 Overview Objectives Target Audience Marketing Tactics Examples Marketing Team Shuang Yu, IEEE

Submission doc.: IEEE 11-15/936r0 In 2015, IEEE ™ is celebrating its 25 th anniversary. To commemorate this milestone, IEEE Standards Association (IEEE-SA) marketing team is collaborating with IEEE WG to develop a marketing and PR campaign. Two-Phase Approach: Phase one: support July 15 WG celebration at IEEE 802 Plenary. Phase two: launch the external anniversary campaign on 9/10/2015 (9/10/1990 was the 1 st IEEE study group meeting). Slide 3Shuang Yu, IEEE July 2015

Submission doc.: IEEE 11-15/936r0July 2015 Slide 4Shuang Yu, IEEE

Submission doc.: IEEE 11-15/936r0 Shuang Yu, IEEESlide 5 July 2015

Submission doc.: IEEE 11-15/936r0 Slide 6Shuang Yu, IEEE July 2015

Submission doc.: IEEE 11-15/936r0 Global campaign Public Relations Collateral Marketing & Google AdWords Web/Social Collaboration with other IEEE OUs Slide 7Shuang Yu, IEEE July 2015

Submission doc.: IEEE 11-15/936r0 IEEE Anniversary Infographic Shuang Yu, IEEESlide 8 July 2015

Submission doc.: IEEE 11-15/936r0 Shuang Yu, IEEESlide 9 July 2015

Submission doc.: IEEE 11-15/936r0 Jeff Pane Solutions Marketing Specialist Shuang Yu Director, Global Standards Solutions & Content Marketing Shuang Yu, IEEESlide 10 July 2015

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