Challenges for the Agro-food PACMAn, Why ? Challenges for the Agro-food Project Actions Analysis Data collection Tools Meetings/ Relations Information Promotion Objectives NETWORKING Complex supply chain/ integration Climate change/ Environmental impact Population growth/ consumption Price tension Safety and quality Reconversion of agriculture … INNOVATION INTERNATION. SUSTAINABILITY

Partnership Partners’ organizations: Development agencies Provinces Chambers of Commerce Universities Innovation centers Italy Ervet - Emilia-Romagna economic valorization of territory Province of Modena Province of Parma France CRITT Agro-alimentaire PACA Spain Instituto de Fomento de la Region de Murcia IVACE - Instituto Valenciano de Competitividad Empresarial Portugal ADRAL - Agência de Desenvolvimento Regional do Alentejo Ciprus Cyprus University of Technology Greece Diktyo Praxi Innovation Relay Centre Help-Forward Kilkis Chamber of Commerce and Industry -

+ interviews to enterprises Model of governance in tomato sector System and agro-food chain GENERAL CRITICALITIES (analysis, focus group, surveys and interviews) Output/ RESULTS Mapping of the chain Analysis of segments + interviews to enterprises + best practices Database online + E-Guide Pilot Action: Model of governance in tomato sector Lack of coordination among economic stakeholders and in the operative context

Agro-food chain: the segments selected in PACMAn

Interviews to agro-food enterprises in MED area (2) Some results emerged: - Experience/level of interest for cooperation activities Requirement/request of services on support of cooperation Networking

SELECTION PACMAN PROJECT Interviews to agro-food enterprises in the MED area (1) Companies Interviews YEAR: 2012 NUMBER OF INTERVIEWS: 600 SECTORS: SELECTION PACMAN PROJECT RESULTS: - 10 LOCAL REPORTS - 1 GLOBAL REPORT Some results emerged: Key factors of competiveness Incidence of exportations and importations Correlations between strength and internationalization level Internationalization

Interviews to agro-food enterprises in MED area (3) Some results emerged: Investments in innovation (turnover, activities area) Collaboration with other enterprises/organizations for innovative joined projects (state of the art and potentialities) Chart: areas of innovation Innovation

PACMAn ONLINE DATABASE 37 RESEARCH AND EDUCATIONAL BODIES NETWORKING TOOLS: DATABASE PACMAn ONLINE DATABASE 395 TOTAL ORGANIZATIONS OF WHICH: 293 ENTERPRISES 37 RESEARCH AND EDUCATIONAL BODIES 12 ASSOCIATIONS 5 PUBLIC ISTITUTIONS 47 OTHER ORGANIZA-TIONS 47 OTHER ORGANIZATIONS: No profit Producers Associations Cooperatives Consortium/ Districts Chart: Distribution of organizations by country Link: http://agrofood.gnomon.com.gr

BEST PRACTICES Meat produced by specific parameters” REPORT BEST PRACTICES IN AGRO-FOOD SECTOR BEST PRACTICES “ Parmigiano-reggiano: prices monitoring, partnership models, promotion” (Province of Modena – Italy) a) “Platform audit b) “Database enterprises c) Animation cluster” (CRITT - France). “Promotion of areas of wine production” (KILKIS - Greece) “Interprofes-sional Organizations (IO) tomato” (Province of Parma – Italy) “The Murcia Food Brokerage Event” (MURCIA – Spain) “DOSSIER CONAI 2010 Prevention ECO-Efficient” (ERVET SPA – Italy) “Introduction of R&D culture into enterprises: cases” (CUT- Ciprus) “Agreement for quality in Crete” (Forth – Greece) “Quality product: grapes from Vinalopó” (IMPIVA – Spain). Meat produced by specific parameters” (ADRAL – Portugal)

IDENTIFICATION GENERAL CRITICALITIES INNOVATION Innovative technologies, innovation of product and process IDENTIFICATION GENERAL CRITICALITIES (analysis, focus group, surveys e interviews) Output/ results of PACMAn project linked to the issue Pilot Action: Catalogue of innovative technologies Database online (laboratories, research centers, universities, transfer of technologies) Identification best practices + Interviews Limited competences and innovation abilities Collaboration among academic world, industry and policy maker Output on Sustainability Objective: To strengthen relations among research, institutions and enterprises

of PACMAn project linked to the issue SUSTAINABILITY Environmental, economic, social, ethic IDENTIFICATION GENERAL CRITICALITIES (analysis, focus group, surveys e interviews) The sustainability concept was applied to the system and the agro-food chain. Issues related to business management induced to the implementation of some specific outputs. Output/ rEsulTS of PACMAn project linked to the issue ENTERPRISE MANAGEMENT: Innovative products and process, Logistic maximization, Garbage management, quality and security of products, Responsible marketing, Efficiency of business processes Code of Conduct for the agro-food sustainability Pilot Action: Hand e-Book on green packaging Focus sustainability

1 step 1 step 3 step 2 step 4 step Code of Conduct: methodology and structure approach data collection analysis Sustainability Aspects handled Thematic Areas Productive chain Innovation Resources management Trade and export Quality and consumption 1 step 1 step 3 step 2 step Criticalities laws and regulations Politics Certification Education Research and Development Case study Bibliography Indicators Contacts Environmental Economic Social Ethic Final remarks 4 step Recommendations

Code of Conduct: communication COMPLETE REPORT (pdf) BROCHURE SUMMARY (printed + pdf) www.pacmanproject.eu/codicesostenibilita.pdf (IT) www.pacmanproject.eu/codesustainability.pdf (EN)

Code of Conduct: recommendations (1) RESOURSES MANAGMENT AGRO-FOOD CHAIN INNOVATION Horizontal integration to face limited contractual power of primary producers Efficient coordination of relations among economic stakeholders, institutions and public bodies Rationalization of transportation and logistics to reduce unitary costs and guarantee higher margins Tools of transfer of technologies and research of partners technologic (i.e. database) Activities of permanent vocational education Research at transnational level through cooperation among economic actors, organizations, public authorities Selection of raw materials from more productive areas Increase of soil production, growth of efficiency using fertilizers, phytomedicine and water Reducing of post sale food waste

COMMERCE AND EXPORTATIONS QUALITY AND CONSUMPTION Code of Conduct: recommendations (2) COMMERCE AND EXPORTATIONS QUALITY AND CONSUMPTION Introduction of fair commercial agreements and standard of certification Clusters for internationalization activities Higher support offered by institutions, representative organizations and public bodies Spreading of labeling products, in conformity with the new European regulations n. 1169/2011 Promotion of Mediterranean diet as opportunity to increase the environmental sustainability of the chain Identification of new logistic channels due to increasing products’ diversity supply

Pilot action RESULTS COMPETITIVENESS SUSTAINABILITY Transfer of knowledge on new system of production and governance methods SUSTAINABILITY Support on spreading of eco-sustainable packaging INTERNATIONALI-ZATION Innovative approach for internationalization of Mediterranean product «Hand e-Book on food green packaging in the MED area” (Ervet, IT; Critt, FR; Ivace and Info Murcia, ES) Transnational marketing cluster based on “Authentic Mediterranean” concept (Kilkis, Crete GR; Ciprus; Alentejo, PT; Prov. of Modena, IT) “Catalogue of innovative technologies in the Agro-food sector” (Forth e Kilkis, GR; Ciprus) “Model of Governance of Med Agro-food Supply Chain” (Prov. of Parma, IT; Critt, FR; Info Murcia, ES). Sustainability Internation. Innovation Networking

E-book – E-guide - Maps E-guide for operators support for networking activities define guidelines to create a collaboration supply information on sector operators, divided in thematic sections E-Book on project cluster describe the Project, the main results, the state of the art of agro-food system in Med area Based on issue of innovation and sustainability downloaded from project web site (pdf) Promotional Maps Mapping of interviewed companies and of organizations included in DB focus on 3 selected segments

BROCHURE: CODE OF CONDUCT - DOWNOLAD OUTPUT OF PROJECT PACMAn: external communication ONLINE PRINTED MATERIAL WEB SITE BROCHURE: CODE OF CONDUCT LEAFLET BROCHURE EVENTS 20 LOCAL EVENTS 1 FINAL CONFERENCE - NEWS/ UPDATE - DOWNOLAD OUTPUT OF PROJECT NEWSLETTER FB PROFILE MAILING LIST MORE: gadget, poster, …

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