Advertising Awareness: Criticizing Commercials.  Television  Radio  Newspapers and magazines  Internet  Billboards  Movies  Anywhere else ? Where.

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Presentation transcript:

Advertising Awareness: Criticizing Commercials

 Television  Radio  Newspapers and magazines  Internet  Billboards  Movies  Anywhere else ? Where are ads?

 According to the experts, on average, we are exposed to over 3000 advertisements per day.  THEREFORE, businesses need to find new, innovative and exciting ways to get our attention.  What are some of these methods? Advertisements

How do they get our attention?  Font and colour  Visually descriptive images « A picture is worth a thousand words »  Celebrities  Spokespeople / Mascots  Target audience : age, sex, status...  Trademarks and logos  Slogans  Innovation and originality  Product placement

Font and Colour

A picture is worth 1000 words

Celebrities

Spokespeople / Mascots

Targeting your audience

Trademark or Logo

Brandname

Slogan

Innovation

Product Placement

Analysis

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