WORTH Pilot Project Ref NO. 293/PP/ENT/CIP/13/B/N02C05

WORTH Pilot Project Ref NO. 293/PP/ENT/CIP/13/B/N02C05 Operating team : and lawyers from France UK Italy 2

A 2-year pilot project to prepare the launching of COSME in 2016 Help European SMEs integrate up to date design competences to enhance their competitiveness Provide experience  best practices to be replicated in COSME Provide visibility  encourage many companies to do the same (COSME or else) WORTH aims to: Create exciting opportunities for new product development Support designers to adopt new techniques Broker new partnerships between manufacturers, artisans and designers Broaden production horizons through contemporary design and technologies WORTH Pilot Project Objectives

WORTH project will initiate 30 partnerships between DESIGNERS and ENTERPRISES : manufacturers, retailers, craftsmen, technology companies) in fashion, textiles, jewellery, footwear, eyewear, furniture, leather industries from different EU member states (and other CIP participating countries) to create innovative new products under the guidance of a professional Steering Board. WORTH will provide coaching and strategic advice + help support Product development Exhibition at trade fairs or other venues IP rights organization and management. How it works? Making connections and crossing borders with design, craft and manufacture across Europe

5 Isabel Marant Jean-Jacques Picart Conseil Maurizio Galante Rob Young Pascale Mussart Hermès Philippe Ribera Lectra Paola Bertola

WORTH web platform an entrance for candidates + a hub of partnerships a pool of online resources of the partners to share knowhow and post needs online and real events to engage participants and relevant audiences a database of designers, craftsmen, manufacturers, makers, artisans etc.  business models and best practices arising to support collaborative product development and best practice  knowledge transfer via case studies of successful collaborations and partnerships. 6

Promotion, showcasing and dissemination The WORTH platform website and its components Information on every step of the programme Calls for candidate designers-companies-consultants Toolkits to assist design collaborations, partnership working as well as IP issues. A video presentation of the programme and partnerships Information on WORTH Best practices for design implementation in SMEs An illustrated report of each partnership On the platform website + all physical conferences and exhibition + partner and enterprises websites A self-diagnosis tool To raise industry awareness as to how efficient they are in design integration and in what direction they could improve 7

3 types of eligible projects : Eligible projects A A.designer-based : designers or retailers looking for creative opportunities to raise value added and/or explore different products through different materials, finishes and manufacturing processes that are new to the company (examples : a footwear designer brand seeking to develop and launch a new line with wooden soles; a lighting designer seeking to integrate electroluminescent fibres or scent-encapsulating yarns in their products; a concept fashion retailer willing to launch bed linen collection ) 8

Eligible projects B B. market-oriented : manufacturers seeking the integration of design capability to expand existing or secure new customer base by improving design quality, adding value to products or through innovative new products (examples : a traditional seat maker trying to upgrade and update the style of their collections; a raincoat manufacturer willing to launch and market a waterproof handbag) 9

Eligible projects C C.design technology-oriented : manufacturers seeking to master modern developing or prototyping techniques to improve flexibility, reactivity and production management by integrating updated design technology (pre- industrial production phases) or technique. Such partnerships could possibly receive help from designers for new saleable ideas (examples : a textile manufacturer willing to integrate low-cost printing techniques in design collection-making; a button manufacturer willing to integrate 3D-printer prototyping techniques; a garment branded manufacturer willing to integrate catwalk presentation techniques on their website) 10

Eligible leaders : Enterprises : not in process of receivership or bankruptcy, positive cashflows involve in the Project a minimum team comprising at least the top manager and one dedicated senior staff have a minimum of 3 full time employees be willing to pay between 500-1,000 € to participate develop and submit a well-considered project proposal, demonstrating strategic vision and drive have no or no significant experience in design.

Eligible leaders : Designers : both strong creative energy and talent + realism a prior successful experience in working with manufacturers success in developing and selling their collections for at least 2 years an understanding of market issues and market-related constraints the need or strong wish to work with new types of manufacturer a strong creative identity, talent and belief in their ideas a clear articulation of the idea and purpose of the proposed project and the desired outcome credibility and relevance by industry endorsement.

Terms & Conditions: Partnerships must be trans-national Depending on the type of the project, there will be an entry fee of €500 to €1000 per project paid either by enterprises (in case B and C) or by designers (case A) A grant of € 10,000 on average may be awarded to designers (case B and C) or businesses (case A) for prototypes, design fees, travel etc. To get more information on the project :

14 22 ongoing partnerships, accepted in Rounds 1+2 by type of partnership : - designers led : 10 - manufacturers led :6 - technology oriented :6

15 22 ongoing partnerships, accepted in Rounds 1+2 by industry of destination

16 22 ongoing partnerships, accepted in Rounds 1+2 by countries involved

Last selection will close on December 15 th, 2014 Please contact us as soon as possible if you are interested!