Italian design: More emotions, let’s do it again! On the threshold of the third millennium Gufram, one of the most iconic brands of the twentieth century, is now ready to make a come-back! Un po’ di storia Laboratorio Gufram ®

A bit of history Since its foundation in the seventies, Gufram has always been among the companies– and still is today – that foster Italy’s international success in the world of home furniture, and represent the excellence of “Made-in- Italy” products ; Guffram interpreted and witnessed such a unique and dynamic period with a collection called “Multipli”. The brand was founded by a group within an artisanal company that had already been active since 1952 in the surroundings of Turin. At the end of the ’60ies the company understood that a cultural revolution was under way in the world of architecture and design; it adhered to the movement and asked a group of Italian artists and designers –most of whom were unknown at the time- to take part in a research that encompassed ideas, forms, materials and contents. It may be by accident that it created iconic products - the Multipli collection – that are half way between design objects and works of art, yet one thing is sure: their contribution to the history of design and its aesthetic evolution is highly important and they have an important role in the international panorama of furniture. They also happen to meet the technical requirements of reproducibility; and therefore they can be seen both in the collections of the world’s most important museums and in peoples’ homes in the four corners of the world.

Pratone 1971 – Gufram’s historic archiveCactus 1972– Gufram’s historic archive

Sassi collection 1968 – Gufram’s historic archiveBocca 1972 – Gufram’s historic archive

Gufram’s challenge today is find a way to confront with its precious heritage without succumbing to it. Having left the Poltrona Frau Group, it is now free express its soul again by making products that are more akin to its personality and heritage, and thanks to its ownership the brand has gained its nature back. The challenge raised this time is to update Gufram’s values –together with its contents, production and design modalities- and to give the brand the possibility to operate in a context that has a lot in common with its most florid period. Gufram today

METACACTUS 2012 Gufram renews its collection and presents a re-edition of its iconic Cactus at the Salone del Mobile thanks to the precious collaboration with designers Drocco and Mello. The new Cactus, acid green with ends shading off into orange, conceals an original story: having survived years of blistering sun in the desert, the cactus changed colour.

Stand Gufram - Salone del Mobile 2012