11/24/2010 © Microsoft Corporation, All rights reserved BUSINESS INTELLIGENCE BRICKSET João Lopes
WHAT ?
I work on Business Intelligence − ??? −I understand the business and design dimensional models −??? −I create reports that show number and graphs −??? I just work with tables on Excel
HOW ?
Data Extraction Using Tools and Frameworks −Just copying snapshots from sources inside my private staging area Information Through Dimensional Modeling −ER model built around business concepts not 3 rd Normal Form rules Delivering Knowledge to End-users −Showing reports no request with quality data (or unique)
WHY ?
The world of data is changing −80% unstructured, 10x increase 5/y, N/devices person, data markets New set of answers −Brand social feeling, optimize using data mashups, predict future Same old needs (but in faster cycles) −Know our business, survive competition, make (better) decisions!