I.T.E. BODONI PARMA. MARKETING T-Young is the name given to the company which the class 4D decided to start for the production and sale of t-shirts.

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Presentation transcript:

I.T.E. BODONI PARMA

MARKETING T-Young is the name given to the company which the class 4D decided to start for the production and sale of t-shirts. The legal structure chosen for the Company is the Limited Partnership Ltd. With this kind of business organization the advantage of limited liability will be achieved: responsibility is limited to the social capital and administrative costs.

This is the tee-shirt created by the company which is now to be marketed.

The teaching unit is preceded by a brainstorming video. english-courses-online/bbc-business-english- course/marketing-vocabulary-lesson-14.html english-courses-online/bbc-business-english- course/marketing-vocabulary-lesson-14.html

Marketing Marketing is a complex planning process that identifies the needs and wants of potential customers and then creates a product or service to meet these requirements.

Who is in charge with Marketing? Managing Director Marketing Manager Sales Manager Product Group Manager Public relations and promotion Market Researcher

Business mission A strategic marketing plan starts with a clearly defined business mission. “A mission describes the organisation’s basic function in society, in terms of the products and services it produces for its customers”.

Marketing plan A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. The main steps of a marketing plan are:

Mission External analysis Internal analysis SWOT ANALYSIS Business goals and objectives Product/Service strategy Planning Financial plan and controls

S.W.O.T. ANALYSIS Strength Weakness Opportunities Threats

Strategies Target market: The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing strategy. Marketing mix: Kotler’s 4Ps’ Marketing budget: An estimated projection of costs required to promote a business' products or services.

Marketing mix "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market and it is based on Kotler’s 4Ps’: Product Promotion Price Place

Kotler’s 4Ps