Copyright 2006 – Biz/ed Appeal of Tourist Destinations BTEC Travel and Tourism
Copyright 2006 – Biz/ed What Makes a Destination Appealing? What makes customers choose one destination over another? The destination itself Customers’ ability to access the destination Cultural appeal of the destination The destination’s features and attractions
Copyright 2006 – Biz/ed Destinations The choice of destination is extremely varied. May be: Within the UK, European or worldwide Rural or urban Coastal or central Purpose-built or naturally occurring Historical or modern
Copyright 2006 – Biz/ed Access to the Destination The closer the destination to the areas where the tourists come from, the better: This is known as ‘proximity to tourism generating areas’ Transport hubs and gateways are important As is the cost of using these routes and the number of transport options
Copyright 2006 – Biz/ed Cultural Attraction A great deal of the appeal of a destination may be its cultural aspects: Traditions, religion and festivals Cultural events, cuisine and lifestyle may be important factors But do tourism customers want something different or the comfort of the known?
Copyright 2006 – Biz/ed Customers’ Motivations Tourism customers may be almost as varied as the choice of destinations they have: Many will want to ‘do something different’ Others may just need time and space to relax
Copyright 2006 – Biz/ed Customers’ Motivations Some want to find out about the historical development of the destination Others may be influenced by friends, family or popular culture
Copyright 2006 – Biz/ed The Appeal of the Man-Made One highly popular type of destination is the theme park Globally, the industry generates $15 billion every year By 2010 the industry expects over 700 million visitors every year
Copyright 2006 – Biz/ed What Now? The activity in this lesson is based on the theme park industry Why do customers visit theme parks? And what developments are expected to shape the future of this type of destination?