Mediterranean – one destination? By : PhD Amelia Tomašević 54th FIJET Congress-Egypt October 2012 Next >>

The Mediterranean Next >>

EU – The Mediterranean Next >>

EUROPE Andorra Albania PortugalSpain GreeceTurkey FranceMonaco San MarinoMalta ItalyBulgaria SloveniaCroatia Bosnia-Herzegovina Serbia MontenegroFYRO Macedonia ASIA Syria Cyprus Lebanon Israel Jordan Palestine AFRICA Egypt Lybia Tunisia Algeria Morocco The Mediterranean 3 continents 4 religions: catholic, orthodox, muslim, jewish Next >>

The Mediterranean Region interaction of the cultures and people, dawn of civilization - Sumer 4th millennium BC - Egypt – Syria, Lebanon, Palestine, Israel - Greece, Phoenicians - Roman Empire - Byzantine Empire - Islamic Golden Age - Republic of Genoa, Republic of Venice, Republic of Ragusa - Crown of Aragon, Crown of Castile - Ottoman Empire, Portuguese Empire - Spanish Empire, Italian Empire Next >>

ITB Berlin, 2012 The Mediterranean should be promoted as a single region to appeal to visitors from emerging countries. Next >>

Laurens van den Oever, global director of travel and tourism analyst at GfK Promoting the Mediterranean as a sigle area is critical to the region’s development over the next 10 years. Next >>

Michael Frenzel, chairman of TUI Travel, head of TUI AG The Meditereranean is not one destination. There are different and contrasting countries. The main markets are Germany and the UK and will stay as the biggest consumer markets because the Mediterranean is easy to reach: the flight distance is short. Mediterranean countries should focus on their basic market. Next >>

Marketing the Mediterranean Marketing the Mediterranean as a regional entity depends entirely on the target market. In the European markets individual countries are well known as established brands. In long distance markets might be suitable and work effectively. Next >>

The Tourism in the Mediterranean The Mediterranean is the leading tourist destination. Over a quarter of world tourism receipts are generated in the Mediterranean. 190 billion euros in international tourism receipts + 25 billion euros in passenger transport receipts 380 euros per inhabitant on average (vs 105 world) Next >>

The Tourism in the Mediterranean 306 million of international arrivals (31% of the world arrivals) 81% of arrivals originate from European source markets 215 billion € in export earnings from international tourism (including international passenger transportation) 12% of exports of goods and services (double the world average, 6%) in 2010 Next >>

The Tourism in the Mediterranean The world International arrivals to reach 1.4 billion in 2020 and 1.8 billion by 2030 The Mediterranean By 2020 international tourist arrivals estimated to 350 million and over 500 million in 2030 Next >>

The Tourism in the Mediterranean Spain, France, Italy and Greece receive almost 80% of Mediterranean tourism Tourism is mainly concentrated in the coastal area with 30% of arrivals. Of the total 46,000 km of coastaline, 25,000 is urbanised and have already exceeded a critical limit. Next >>

Threats 1.mass tourism impact 2.land and landscape 3.species 4.freshwater 5.pollution and wastes 6.social and cultural impacts Next >>

Challenges 1.political changes 2.the economy 3.increased competition 4.changing consumer patterns 5.perserving the natural heritage Next >>

Opportunities 1.the need for product and segment diversification 2.to tackle new markets 3.to position itself as an important green destination – sustainable tourism 4.to build long term development strategies and planning 5.to increase regional cooperation through joint research, promotion and technology Next >>

Needed 1.peace 2.tolerance 3.respect 4.joint promotion 5.health issues 6.accessability -transportation 7.tourism priority 8.political and economic stability 9.strong political engagement Next >>

Utopia? Possible? End