Tourism in Maine: Overview and trends Thomas Allen Amy Hudnor CenTRO – University of Maine August 15, 2005

CenTRO Center for Tourism Research and Outreach Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries A partnership of the University of Maine System, tourism industry, and the State of Maine. Jointly administered by UM and USM Education and training Research and outreach

Source: Longwoods International, 2003 Visitor Study

Maine is a “drive” market…. Of the overnight pleasure trip visitors to Maine:  30% are from Massachusetts  50% are from New England states  69% are from Northeast US Source: Longwoods International, 2003 Visitor Study

Visitors to Maine are drivers… Source: Longwoods International, 2003 Visitor Study

Visitors in Maine are drivers… Source: Longwoods International, 2003 Visitor Study

Portland36% Kittery28% Freeport26% Moosehead Lake4% Eastport2% Madawaska2% Places most often visited by overnight visitors to Maine

Tourism and travel expenditures By all overnight and day visitors to Maine 2000 $5.4 billion total 2003 $6.1 billion total Source: Longwoods International, 2003 Visitor Study

Characteristics of overnight visitors Older (Median age 46.4 versus 45.1) Childless (76% versus 73%) Better educated (69% versus 61% with some college) White collar (75% versus 71%) Higher income (%61 versus 56% with $50K+) Since 2000, visitors to Maine are more likely to be: Source: Longwoods International, 2003 Visitor Study

Hospitality Sales

Growth in Hospitality Sales 1990 to 2004

Importance of Hospitality Sales 2004

Importance of Hospitality Sales First Quarter 2004

Importance of Hospitality Sales Third Quarter 2004

New Lodging Places

Potential Developments Plum Creek development in Greenville Resort / rail development in Brownville Fermata project to identify nature-based tourism initiatives