Grants for the arts for Museums Skin, ACE Dance and Music Photo: Brian Slater Mary Godwin & Andrew Proctor

Mary Godwin Telephone: Debbie Fionn Barr taking part in Dance SCAPES project, Dorset Photo: Kevin Clifford

Who’s Who Audience Development – Faye Stewart Combined Arts – Nick Green Combined Arts – Adam Gent Craft – Andrew Proctor Dance – Anneliese Slader Digital – Nema Hart Diversity – Ruth Kapadia Education – Eloise Malone Libraries – Katie Lusty Literature – Kate Offord Museums – Mary Godwin Music – Morag Brooksbank Visual Arts – Zoe Li Visual Arts – Ceri Johnson Ai Wei Wei Web of light, commissioned for Liverpool Biennial ’08 Photo: ADatabase

Arts Council England’s Goals Louise Brown taking part in Dance SCAPES project, Gloucester Photo: Kevin Clifford

To get great art to everyone by championing, developing and investing in artistic experiences that enrich people’s lives.

All Arts activity that we support focuses on delivering these 5 Goals: Goal 1: Talent and artistic excellence are thriving and celebrated Goal 2: More people experience and are inspired by the arts Goal 3: The arts are sustainable, resilient and innovative Goal 4: The arts leadership and workforce are diverse and highly skilled Goal 5: Every child and young person has the opportunity to experience the richness of the art

Defining your project Before engaging with us as funders it’s important to have a well-defined project so that we, as potential investors in your project can see what you are trying to do and how it is relevant to our goals. You can talk to our Relationship Managers for museums and the relevant artform/s about your project. We can act as a critical friend, highlighting this you may wish to look at. The grand launch of the newly refurbished Spike Island, Bristol, which was part-funded by the Arts Council Photo: Kevin Clifford

How your application will be assessed The Night Carnival, featuring Kinetika, Bloco dancers at the Mayor’s Thames Festival Photo: Elicio Carrio, via Mayor’s Thames Festival

Grants for the Arts Assessment Criteria Your application will be assessed and scored against the following criteria: Artistic Quality Public Benefit Management Finances

Artistic Quality Basic requirements A clear and concise description stating: The artistic identity of the project The unique selling points Developmental impact Ideally you should lead with a clear punchy summary highlighting: Artistic outputs Developmental impact Evidencing Evaluation of previous projects Reviews Samples of work Details of track record

Artistic Quality Learning and Education-Related projects: Educational outputs and legacy Detailed session planning and curriculum links Track record as an education practitioner Compliance with government legislation Clear evidence of partnership working with schools Investment from schools and LEAs

Artistic Quality If your project involves Touring: Good geographical spread Depth of engagement Time defined Venue suitability, commitment and investment Partnership working

Management Basic requirements Track record of the organisation staff and delivery partners Timetabled project plan Developmental impact Professional or organisational development Development of delivery partnerships Development of brand and profile Sectoral development Evidencing Biography Links to information on previous events Feedback from clients and partners Reviews Management

Project Plan A clear definition of the project parameters Realistic and well planned Sufficient turn around time Identification of key delivery phases Identification of resource requirements: Physical Financial Time Staff Break down of individual tasks There should not be anything in the budget which is not outlined in the artistic proposal or the project plan Management

Finances Basic requirements Budget balances and is financially viable Breakdown of income and expenditure Expenses follow industry guidelines and are appropriate to the scope and scale of activity Absolute minimum requirement of 10% partnership funding Developmental impact Demonstration of partnership working and co-production Development of in kind funding through effective partnership working with community partners Development of commercial potential and value for money Evidencing Level of investment from venues (e.g in touring the average is 50 – 60%) Ticket income (e.g average based on 70% capacity) A portfolio of funders In-kind funding

Finances Seven Deadly Sins Budget doesn’t add up Financial info Lacks clarity Financial info doesn’t relate to the project Fees too high Poor value Bolt-ons i.e. costs that aren’t actually part of the project Weak match funding in cash and kind

Public Benefit Basic requirements Clear identification of your objectives, outcomes and the impact they will have Clear demonstration of demand/interest Audience development and engagement: more/new people involved Developmental impact Articulation of impact and development re: practice and profile. Partnership work with arts delivery agencies and community groups Partnerships with schools and LEAS Development of long term relationships, co-production and commercial potential Venue relationships and touring circuits Evidencing R&D re: existing provision Data re: existing audiences Audience development plan re: future audiences

Other ACE Funding that museums can apply for: There are various other funding streams, such as Strategic Touring, that museums can apply for, or be benefiting partners in an application made by another organisation or individual. These have various opening and closing dates and various eligibility criteria and the best thing to do is to look in the funding section of our website and then talk to the relevant Relationship Manager about your ideas Accessing the application form and guidance resources: Eligibility Queries In addition to a range of supporting information on our website you can also contact our enquiries team if you have any questions about the process or need to order an application pack: Tel: or

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