The Grand Wailea Resort One of Primerica’s most ‑ loved destinations Ultra ‑ luxe accommodations Fine tropical dining Top leaders and hot up ‑ and ‑ comers all in one place Maui, Hawaii February 6 ‑ 10, 2010 Qualification Period: August – December 2009 Be among the best of the best … get qualified for Maui!

Caesars Palace Peaceful getaway in the heart of the Strip One of the most thrilling cities in the world Unbelievable recognition Superstars of Primerica will be there Las Vegas, Nevada February 15 ‑ 18, 2010 Qualification Period: August – December 2009 It’s all first ‑ rate at Caesars Palace. Get fired up and go compete!

Qualifications The Builders Challenge competition isn’t just about getting to a short ‑ term destination. It’s about laying the foundation for long ‑ term success for yourself and your family! Qualify by racking up Builders Premium: Builder’s Premium Formula = Premium x Recruits 1 Senior LeadershipMaui SlotsVegas Slots RVP & Above Through 1 st 500 RVP & Above New RVPs (August 1, 2008 – July 31, 2009)2030 Total RVPs Minimum premium requirement for RVPs and above: average of $5,000 monthly base shop premium during Qualification Period. Start Competition Below RVPMaui SlotsVegas Slots New RVPs (advance on or after August 1, )*2050 Future RVPs (Regional Leaders)45150 Future Regional Leaders35125 Newly Licensed (on or after August 1, 2009)545 Total Below RVP Minimum premium requirement for below RVPs: average of $1,000 personal premium per month during Qualification Period. *Minimum premium requirement for new RVPs: average of $2,500 monthly base shop premium during Qualification Period.

Qualifications Product CategoriesMaui SlotsVegas Slots Life Premium – Personal025 Life Premium – Base Shop1090 Total Securities Volume – Personal030 Total Securities Volume – Base Shop570 Total Loan Volume – Personal020 Total Loan Volume – Base Shop535 Auto & Home – Personal (cases)030 Auto & Home – Base Shop (cases)515 LTC Issued Volume – Personal015 PLPP – Personal (cases)010 Total Product25340 Long Term Care Insurance and Primerica Secure™ not available in Canada. In Canada, representatives refer $MART debt consolidation loans to Citicorp Home Mortgage, a subsidiary of CitiFinancial, Inc. In Canada, the Pre ‑ Paid Legal Services program is offered through PPL Legal Care of Canada Corporation. In the event of a split sale, the competition credit will be split. For loan categories, only new loans that have closed and passed any applicable rescission period during the Qualification Period are eligible to be counted. Securities sales are not restricted to any fund company or PFSL’s Concert Allocation Series. Category participation based on title as of August 1, 2009.

Qualifications Cash FlowMaui SlotsLas Vegas Slots Cash Flow (during competition)500 Total Cash Flow500 Total cash flow during Qualification Period. Total Slots4001,100 Qualification Period: August – December 2009 This trip is a Primerica event held to help you build your business. It’s expected that you’ll attend all scheduled meetings and activities as part of your participation in this event. Although we hope you enjoy your time in between the meetings and events, your focus should be on learning from the leaders who can help you take your business to the next level. 1 Builder’s Premium = Premium x Recruits. Premium is base shop gross bonusable submitted life premium of the Representative and the Representative's base shop downline team. All premium is capped at $1,500 per sale. U.S. and Canadian premium is combined without any exchange rate conversion. A recruit = an IBA submitted with fee. You can also qualify for recruit credit by your number of base shop Senior Rep advancements. We’ll count whichever number is higher – the number of recruits or the number of licensed Senior Rep advancements. Incentive trips are intended for Representatives who are in good standing with the Company at all times during the Qualification Period and through the dates of the trip. If a Representative qualifies in more than one category, then he or she will be deemed to have qualified in only one category, as determined by Primerica. In the event of any tie, the person with the greater life base shop premium qualifies. Only one competition slot will be awarded to a Representative and his/her spouse or Partner. Persons who abuse any aspect of the competition, as determined solely by Primerica, will be disqualified. Determination of qualifiers is subject to the final decision by Primerica. Primerica reserves the right to suspend, modify or terminate any competition. Please see POL for further details and updates.

Are YOU Up to the Challenge? Times are perfect for Primerica. We’re up to the challenge. Are you? This is YOUR moment. Get your team fired up, compete for the Builders Challenge and get ready for an unbelievable future! For internal use only. Not to be used with, or distributed to, the public. ©2009 Primerica Financial Services / 8.09 / 09POL214