ENZYMES I will cover the importance of the enzyme workforce in the body and throughout the presentation I will introduce selling points for the isotonix advantage of DIGESTIVE ENZYMES AND PROBIOTICS IN the Market America line of isotonix products.

THE INCREASED USE OF FOOD ENZYMES PROMOTES A DECREASED RATE OF EXHAUSTION OF THE ENZYME POTENTIAL The Enzyme Nutrition Axiom Dr. Edward Howell ENZYMES THE BODY’S WORKFORCE

ENZYME POTENTIAL “Each child is born with a definite amount of enzyme potential”. The ability to make enzymes to fuel living, thinking, reading, running, all activities of our lives lies in this potential and must last a lifetime. Every cell has enzymes. The faster you use up your enzymes supply, the shorter your lifespan. Enzymes promote healing, vibrant health and longevity.

ENZYMES There are three classes of enzymes, metabolic that run our bodies, digestive enzymes which digest our food and food enzymes from raw food which begins the digestion process. Good health depends on all enzymes doing an excellent job. A shortage can mean trouble.

Enzymes No living organism, animal or vegetable could exist without enzymes. Heat kills 100% of food enzymes. What does this mean to us? Eat more quality food with enzymes and supplement cooked foods with quality enzymes. Selling Point #1 Market America’s Digestive Enzymes with probiotics being isotonic (same as body fluids [tears, saliva, plasma]) promotes maximum breakdown of food, absorption of nutrients in optimal time. No degradation of the product, you get your full money’s worth in using the product.

ENZYMES Because we cook most of the food we eat, (heat destroys enzymes at temperatures over 118 degrees), we draw out tremendous amounts of enzymes from our potential. Colds, fevers and other illnesses deplete our supply. When our bodies are in an enzyme deficient state, we are targets for cancer, heart disease and other chronic problems. Heavy withdrawals and skimpy deposits lead to eventual bankruptcy and poor health.

Enzymes Digestion of food takes a high priority in the demand for enzymes. If digestion takes more than its rightful share, the other organs and tissues of the body try to get along with the rest. If there are no food enzymes in the food you eat, your pancreas must enlarge to give out more internal enzymes to do the job..

ENZYMES The pancreas sends messages to all parts of the body looking for enzymes to digest food. Then it has to reprocess metabolic enzymes into digestive enzymes. This is extra work for pancreas. It must get bigger and bigger. It may not harm the pancreas, but when it gets the metabolic enzymes, it punishes the whole body by depriving cells of enzymes to carry on their functions.

ENZYMES Brain, heart, arteries and other organs and tissues suffer from “enzymes labor shortage”. Results? Shortened lifespan, inferior health of organs and nagging illnesses. Selling Point #2 Since Market America’s Digestive Enzymes with optimal amounts of amylase, protease, cellulose, lactose. lipase, maltase,and sucrase, this concentrated solution arrives in the small intestine to make every nutrient more bioavailable to the blood stream and ultimately the body cells; pancreas, liver and gallbladder do not have to work so hard to deliver digestive enzymes and the metabolic enzymes are spared.

ENZYMES Selling Point #3 Our Digestive Enzymes with Probiotics contains Magnesium carbonate and Potassium bicarbonate which promotes carbonation. Carbonation helps breakdown some of the mucus in the digestive tract for maximum absorption. Selling Point #4 The probiotic (friendly bacteria) in our Digestive Enzymes is Lactobacillus sporogenes known as a superior species to survive gastric acidity, able to form spores, germinate in the intestine and then proliferate extensively to address a variety of gastrointestinal disorders.

ENZYMES FOUR DIFFERENT WAYS TO TAKE: Indigestion and bloating Take with meal To help digestion(After surgery, elderly) Take before meal Overeat or eat too fast Take after meal Boost immunity and detoxing(liver dysfunction, poor sleeping, diabetes, cancer) Take 2 hours after meal

ENZYMES Selling point #5 Digestive Enzymes with Probiotics is an alternative to pills, some adults cannot swallow pills. Selling point #6 Individuals with certain preexisting conditions, such as acid reflux, diabetes can be helped with this product, but first check with their healthcare provider. Several isotonic products may be used because of the delivery system of the products. Remember, energy from enzymes have such names as life energy, life force, life principle, vitality, vital force, nerve energy and strength. Enzymes and probiotics are truly great keys to health that support and promote a healthy immune system, our number one defense in disorders.

ENZYMES Resource: Howell, Dr. E. Enzyme Nutrition, the Food Enzymes Concept. (Avery, 1985). Loomis, Jr. H. F., D.C. Enzymes, The Key To Health. (Madison, Wi: American Printing Company, Inc., 2007).

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