The Business Value Of Integrating BI Capabilities Into Your Solution

Agenda Introductions IDC Canadian Business Imperatives: Competing to Outperform the Competition Microsoft Business Intelligence Overview Infusion Development Integrating BI into Applications

What is Business Intelligence BI describes a set of concepts and methods to improve business decision making by using fact-based support systems. BI is sometimes used interchangeably with briefing books, report and query tools and executive information systems.

What is Business Intelligence Enterprise Business Intelligence Enterprise business intelligence involves deploying query, reporting, and analysis capabilities to all employees who can benefit from them as well as to customers and suppliers. Search BI BI search applies keyword search capabilities to structured data and BI reports, making it possible for users to find reports, generate queries, and find related analyses with a simplified user interface. Data Governance Data governance describes the people, processes, and technology needed to ensure consistent definitions and rules for commonly used data elements. Performance Management Performance management uses business intelligence tools to monitor and manage progress toward achieving strategic objectives and goals represented in budgets and other plans. Predictive Analytics Predictive analytics uses analytical models based on statistical and machine-learning algorithms to describe or predict patterns within large volumes of data to help companies better anticipate events and behavior.

BI in an Information Worker’s Day More than a specialized tool While building my work plan for the year, I: Review the team strategy document Collect numbers from last year Talk to the person formerly in my role Review what my manager is measuring me on Find other relevant content on my role Review the standard spreadsheet model Contribute to a forecast 5 A Day-in- the-life with Microsoft BI Communications & Collaboration Workflow & Portal SearchSearch Business Intelligence Business Intelligence ContentManagement BI is part of a much bigger process

Business Productivity Infrastructure Streamline the way people do business 6

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Microsoft BI Overview Doug Harrison, BI Solutions Specialist Microsoft Canada

Microsoft BI Overview--Agenda Microsoft BI Vision Personal BI Team BI Corporate BI Corporate Performance Management Monitoring Analytics Planning

Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions Complete and integrated BI and Performance Management offering Widespread delivery of intelligence through Microsoft Office Enterprise grade and affordable Microsoft Business Intelligence Vision and Strategy

We Use Business Intelligence In Three Main Contexts… Personal BI Built by me, for me, used only by me Team BI Built by someone on the team, for the team’s use Organizational BI Built and maintained by IT, for use across the company

Personal BI Team BI Organizational BI …That Comprises a BI Continuum In Our Organizations BI Continuum EmpoweredAligned My Context Immediate, content created by me for me, loosely coupled to the team context, it’s a document in the end… Our Context BI Content managed by a server, team context with loose coupling to the organization and its goals and objectives The Organization’s Context Establishes corp. context for personal and team BI, content is abstracted and reusable, high scalability and security, business process centric

BI Continuum Personal BITeam BICorporate BI My LogicOur LogicThe Logic DistributedLoosely CentralizedHighly Centralized Informally DevelopedCollaboratively Developed Formally Developed AlignedEmpowered

Key Capabilities Spreadsheet Analysis Data entry and report viewing Publish and Share Information Aggregate Plans and Forecasts Synchronize and Align Goals and Tasks Consolidate Results Communicate our Status Understand Variances and Take Corrective Action Personal BITeam BIOrganizational BI

Personal BI Team BI Organizational BI Focus on Integration: The Microsoft BI Solution Microsoft Excel ® Microsoft Access ® Microsoft Visio ® Report Builder MapPoint Excel Services Reporting Services Microsoft SharePoint ® Microsoft PerformancePoint™ Server Content Unification Microsoft SharePoint ® Server Data-Layer Unification Microsoft SQL Server™ Integration Services Analysis Services Reporting Services

Focus on Functionality: A Typical Information Worker’s Day…. 1. , meetings, conference calls, analysis 2. Work on proposals, approve some things, etc. 3. All reliant on some component of a BI system Review of feedback from colleagues on proposals and ideas Presentation preparation Ad hoc analysis and “what-if’s” Understand market trends and direction Plan or adjust based on analysis Make decisions based on the data and analysis at hand Prep M&A Presentation Meeting on Goals Customer Meeting Product Quality Deep Dive Product Introduction Analysis M&A Presentation Lunch

PERSONAL BI TEAM BI CORPORATE BI DEMO

Our Integrated BI Offering END USER TOOLS & PERFORMANCE MANAGEMENT APPS Excel PerformancePoint Server BI PLATFORM SQL Server Reporting Services SQL Server Analysis Services SQL Server DBMS SQL Server Integration Services SharePoint Server DELIVERY ReportsDashboardsExcelWorkbooksAnalyticViewsScorecardsPlans

PerformancePoint Server 2007 Why did it happen? Analytics Why did it happen? Analytics What happened? Reporting What happened? Reporting What will happen? Forecasting What do I want to happen? Planning, Budgeting, Consolidation What do I want to happen? Planning, Budgeting, Consolidation What is happening? Scorecards and Dashboards What is happening? Scorecards and Dashboards

Gartner Business Intelligence Platforms Magic Quadrant, 2008 “ This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Jennifer Pisani, Microsoft.” The Magic Quadrant is copyrighted February, 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Microsoft Business Intelligence unifies people and all the information necessary to make Information Workers more productive …BI For You, Your Teams, and Your Entire Organization

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