Big in Japan Projecting the Future of Asia’s Social Game Market Kiyoshi Shin Journalist (Video Game / IT) IGDA Japan Vice Coordinator Sponsored by Fukuoka City and JETRO Fukuoka

About me Journalist (Video game / IT) IGDA Japan, Vice coordinator and founder I explained about Comp-Gacha issue at NHK night news May 9

This Session I focus on Southwest Game Developers Key of Foundamental environment 1. Human Resources 2. Knowledge Exchange 3. Funding And 4. Creative Culture

Question What is the next slide?

Comic Market 800,000 Otaku Gather for 3 days Each have Small booth And Many small comic markets every weekend RubyRuby

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Matured Entertainment Otaku Market 15%, teens and twenties Japanese women say it’s a hobby to draw illustrations Why? Likelihood of going pro generally low Prosumer (Producer and Consumer) They develop for themselves Developments themselves is fun! Innovation usually come from here

This is one reason that Japanese Anime, Manga, and Game content is strong Some do get to professional level

Otaku make new fashion....?

Otaku are geeks...?

Otakus save the world...? Adventure Game Character Typical Japanese Otaku image Live in Akihabara Delusion of Otaku Fashion Love junk food, Fat Great Hacker

Otaku Pyramid Creative Culture Pro Creative Consumers Consumers

Nico Nico Doga

Hatsune Miku

Nico Nico Live – News about Comp-Gacha issue Special

Pixiv

Touho Indie Shooting Game

Strangely, the Japanese market has big without the help of the Japanese government. Why?

Matured Entertainment Market Key factor Population Disposable income Moore's Law Mobile phone with micro payment system Open platform with unique business model

Japanese Polutation

Disposable Income of Japanese Family

Moore's Law

Ray Kurzwail TED 2009

2015? Project Glass by Google Rule is easily to change in near future

Mobile phone with Micro payment system I pay money automatically for item payment Hehehe, It is one reason for high Japanese ARPU

Open Platform with Unique Business Model What is a fun game? Tech is not Key vs Doriland, Gree

Dragon Collection, Konami

Idle Master Cinderella Girls, Namco Bandai

Compare with Southwest Indonesia Potential Game User

Same Pattern will happen ! You need to care about New Culture movement

テキスト Indonesia Philippines Vietnam Thai Malaysia Indonesia Philippines Vietnam Thai Malaysia Indonesia Philippines Vietnam Thai Malaysia テキスト The family with Middle range income increase

New Entertainment Market Key factors are same Population Disposable income Moore's Law Mobile phone with micro payment system Open platform with unique business model

Golden Age for Game users Golden Age for Game development And Golden Age for Otaku in Southwest Asia Great chance to work with us We are here

How develop Indie Game Culture? 48 hours development Over the world 242 place,10,684 attendances Not Strong Southwest Asia

Don’t forget Sub-culture makes new generation Google image “Singapore Otaku”

The choice of cluster city is really important Fukuoka City

Cost of living is affordable Ruby Incubation Center Many talented students The hub for Asian market to Korea, China Only 2 hours from Tokyo You should go to Fukuoka at least one time for investigate Japanese market Welcome to Fukuoka

We need more OTAKU!!!!

Thanks! Kiyoshi Shin Twitter: Kiyoshi_shin