Razorfish RachelBrandt YeMa EmilyNeal JessicaWillis.

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Presentation transcript:

Razorfish RachelBrandt YeMa EmilyNeal JessicaWillis

overview Lay of the land Vicious cycle of worry The Digital Mom

this is for my people Nancy’s Vital Stats: 34 years old Mother of Brian age 6 and Joanna age 4 Proud of her mini-van and how she’s able to provide for the safety and care of her children Keeps a sharp eye on her kid’s behavior, what they watch, how well they’re developing and the amount of vegetables left on their plates

the battle begins

thank you jessica Superman that Supermom

bridging the gap making the web work two different paths, the same destination

search 1. safe kids browser 2. kids online community 3. online kids games 4. educational kids games 5. kids online video 6. internet for kids 7. kids safety online 8. stop cyberbullying 9. childrens online games 10. childrens online video

the social monster

observe first things first listening, not lurking

recruit follow the leader participants to buyers

evaluate platforms Blogs Facebook YouTube

engagement buzz is more than a word mi casa es su casa content is key

measurement

promote harnessing the social monster who doesn’t love a free gift?

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