a.Sure 2011 – A Sales Guide An overview of the a.sure service product portfolio.

Overview A.sure is the generic brand name for Anritsu EMEA Service and support products. They are designed to be low cost, simple to apply and very easy to explain to the customer. They are intended to make service sales at the point of instrument sale a straight forward and simple addition to the customer order. Only the standard a.sure package will be added to quote automatically (ie 4%, as currently). Accidental damage, calibration and/or a.sure complete need to be actively sold and added to quotes as requested.

The Portfolio A.sure A.sure Accidental Damage A.sure Calibration A.sure Complete Demonstration Equipment Sales

The Portfolio A.sure –3 year extended warranty on the instrument purchased –Priority web based customer support –Priced at 4% of End User Price of the product sold Does not apply to software products (MX?????) Does not apply to accessories or consumables (ie batteries, cables, connectors, optical transponders, pc based accessories etc) –It is a return to base warranty (ie customer is responsible for returning the instrument to an Anritsu Service Centre or Service Partner location if applicable). –No discount will be offered on a.sure as the cost will reflect any sales based discounts on EUP. (ie will move in line with sales discounts) –Does not cover accidental damage to the instrument, only failures through normal usage.

The Portfolio A.sure Accidental Damage –3 year extended warranty on the instrument purchased including accidental damage. –Does not cover instrument replacement, only repair if possible and is limited to 1 accidental repair plus any standard failures per year covered. –Does not include deliberate damage to instrument. –Priced at 8% of End User Price of the product sold. Does not apply to software products (MX?????) Does not apply to accessories or consumables (ie batteries, cables, connectors, optical transponders, pc based accessories etc) –It is a return to base extended warranty (ie customer is responsible for returning the instrument to an Anritsu Service Centre or Service Partner location if applicable). –No discount offered on a.sure as cost will reflect any sales based discounts on EUP.

The Portfolio A.sure Calibration –3 year extended warranty on the instrument purchased including 3 year calibration contract on the instrument purchased (2 calibrations in EMEA). –It covers the calibration of the instrument at the beginning of year 2 of ownership and at the beginning of year 3 of ownership. –It is a return to base warranty & calibration service (ie customer is responsible for returning the instrument to an Anritsu Service Centre or Service Partner location if applicable). –On-Site calibration can be offered and quoted separately. –Cost to the customer is 12% of EUP, applied to the same items as for standard a.sure warranty. –No further discount will be offered as cost will reflect any sales based discounts on EUP.

The Portfolio A.sure Complete –As an incentive to purchase all three items sold together as A.sure complete the special price of 15% EUP can be offered which includes: –A.sure 3 year extended warranty on the instrument purchased –A.sure accidental damage 3 year extended warranty on the instrument purchased to cover accidental damage Does not cover instrument replacement, only repair if possible and is limited to 1 accidental repair plus any standard failures per year covered. Does not include deliberate damage to instrument. –A.sure calibration 3 year calibration contract on the instrument purchased (2 calibrations in EMEA) It covers the calibration of the instrument at the beginning of year 2 of ownership and at the beginning of year 3 of ownership. It is a return to base warranty & calibration service (ie customer is responsible for returning the instrument to an Anritsu Service Centre or Service Partner location if applicable).

ESDC a.sure sales Standard 20% distributor discount applies Therefore all EUP as already listed apply Distributor purchases a.sure products from EMEASO at 20% discount / distributor margin

Any questions to: Murray Coleman or Gail Woolsey