An ACEware Webinar A Marketer’s Guide to Student Manager

With limited time and $$ Originally, the Pareto Principle referred to the observation that 80% of Italy’s wealth belonged to 20% of the population More generally, the Pareto Principle is the observation (not law) that most things in life are not distributed evenly and that a disproportionately small amount of input creates the bulk of the results

Today we will focus on the fundamentals that yield the maximum results Tracking Student Data Interaction & Information Reporting

Know thy Customer

Track the data you will use! To understand who you are serving Occupation Interests What type of program do you offer Professional – focus on employment, job title, interest area Personal – age, gender, interest area Help develop a student profile Demographic Geographic

Know thy customer… Source How did they hear about you

Know thy customer…

Interest Codes Add as many as you need!

CRM Tracking

Course Reminders Good Customer service brings ‘em back

It’s easy to customize the reminder!

Interaction & Information

Drive people to your website!  Use your URL on EVERYTHING! (including bling)  Put the URL on every page of your catalog  Include your URL in your confirmation  Replace hold music with a recorded message that yes, gives your URL  Hold contests  Link to your social media sites

Try all the ways ACEweb can display your courses on our demo Optional Module

Check out the ACEweb Demo for examples..

Build your list

Why focus on interest codes? Suggest likely courses to students

It’s easy to include a map in location Point Google Maps toward your location and click the gear icon. Ask for the short URL and include the link in your location description

Include Testimonials Your culinary classes are totally awesome! J. Child

Beef up your course descriptions don’t be afraid to use HTML!

Add video or images with the new HTML editor

Don’t forget related & follow up courses (when creating catalog entries)

Use the ACEweb “Tell a Friend” option

Make it easy to use Social Media

Reporting

Statistical Reports

We have a webinar on that…

In the Deadbeat Area Code AnalyzerFirst Time EnrolleeFirst Time Participants

In the Mailing Labels Area Zip Code RadiusGeo-Mapping

Go Check out the webinar in Archive.. : Gnarly, Rad & Off the Hook! It’s all about Mapping, Zip Radius, & Marketing courses that aren’t currently scheduled Look under the Student Manager Operations section

The “Bread and Butter” report: Marketing Tracking

It doesn’t have to be a report!

Use the Force Tools, Luke

Student Manager Tools

Cross Pollinate Data from E-Newsletters

And Finally, don’t forget about the Launcher Again.. We have Webinars. For that..

QUESTIONS?

ARE YOU RECEIVING OUR NEWSLETTER ? It’s full of great information, news about ACEware, and is a splendid way to find out about upcoming events. In the August newsletter we announced the location for the 2015 conference!

19 th Annual ACEware Users’ Conference April 21-24, 2015 Sheraton Myrtle Beach Convention Center Hotel Myrtle Beach, SC

Our next webinar Memberships in Student Manager 8 Tuesday September 23, :00 am Central